---
title: "Mio vs Soap & Glory: Which is searched more?"
description: "Which is more popular in search, Mio or Soap & Glory? Compare estimated monthly branded-search demand and Share of Search inside the Body scrub set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mio-vs-soap-glory"
publisher: "Brandwave"
---

# Mio vs Soap & Glory: Which is searched more?

Which is more popular in search, Mio or Soap & Glory? Compare estimated monthly branded-search demand and Share of Search inside the Body scrub set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mio and Soap & Glory
- **Competitive set**: Body scrub
- **Market**: Global
- **Month measured**: Aug 2026
- **Mio Share of Search**: 0.03%
- **Soap & Glory Share of Search**: 4.7%

## Which is more popular in search, Mio or Soap & Glory?

- In August 2026, Soap & Glory had more branded searches than Mio among body scrub worldwide. Soap & Glory was estimated to have 34.7K branded searches compared to Mio’s 210, and held a 4.7% Share of Search versus Mio’s 0.03%.
- Soap & Glory was ahead of Mio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mio’s estimated Share of Search among body scrub worldwide moved from 0.06% to 0.03%, and its estimated monthly branded searches moved from 320 to 210.
- Across the 11 months ending August 2026, Soap & Glory’s estimated Share of Search among body scrub worldwide moved from 10.3% to 4.7%, and its estimated monthly branded searches moved from 51.4K to 34.7K.

## How did search popularity change for body scrub worldwide in August 2026?

- In August 2026, Soap & Glory lost estimated Share of Search among body scrub worldwide, from 5.4% to 4.7%.
- In August 2026, Mio fell from 5th to 6th among body scrub worldwide.

## Month by month

| Month | Mio estimated searches | Mio Share of Search | Mio rank | Soap & Glory estimated searches | Soap & Glory Share of Search | Soap & Glory rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.06% | 6 | 51.4K | 10.3% | 3 |
| Nov 2025 | 260 | 0.04% | 6 | 76.4K | 12% | 3 |
| Dec 2025 | 260 | 0.04% | 6 | 93.4K | 15.1% | 3 |
| Jan 2026 | 320 | 0.06% | 6 | 42.9K | 8.3% | 3 |
| Feb 2026 | 210 | 0.05% | 6 | 35K | 8.3% | 3 |
| Mar 2026 | 320 | 0.06% | 5 | 34.7K | 7% | 3 |
| Apr 2026 | 260 | 0.05% | 5 | 34.7K | 7.1% | 3 |
| May 2026 | 210 | 0.03% | 6 | 35K | 5.5% | 3 |
| Jun 2026 | 210 | 0.04% | 6 | 28.7K | 5.4% | 3 |
| Jul 2026 | 210 | 0.03% | 5 | 34.7K | 5.4% | 3 |
| Aug 2026 | 210 | 0.03% | 6 | 34.7K | 4.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mio’s and Soap & Glory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mio**: Measured on the search term “mio skincare”.
- **Soap & Glory**: Measured on the search terms “soap and glory” and “soap glory”, summed into one figure.

- [Mio profile](/demand/global-en/brands/mio)
- [Soap & Glory profile](/demand/global-en/brands/soap-glory)
- [All body scrub worldwide](/demand/global-en/categories/body-scrub): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mio or Soap & Glory?

In August 2026, Soap & Glory had more branded searches than Mio among body scrub worldwide. Soap & Glory was estimated to have 34.7K branded searches compared to Mio’s 210, and held a 4.7% Share of Search versus Mio’s 0.03%.

## Cite this page

Brandwave. "Mio vs Soap & Glory: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mio-vs-soap-glory

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mio-vs-soap-glory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.