---
title: "Mio vs Shires: Which is searched more?"
description: "Which is more popular in search, Mio or Shires? Compare estimated monthly branded-search demand and Share of Search inside the Fly rug brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mio-vs-shires"
publisher: "Brandwave"
---

# Mio vs Shires: Which is searched more?

Which is more popular in search, Mio or Shires? Compare estimated monthly branded-search demand and Share of Search inside the Fly rug brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mio and Shires
- **Competitive set**: Fly rug brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Mio Share of Search**: 0.61%
- **Shires Share of Search**: 0.32%

## Which is more popular in search, Mio or Shires?

- In September 2026, Mio had more branded searches than Shires among fly rug brands worldwide. Mio was estimated to have 210 branded searches compared to Shires’ 110, and held a 0.61% Share of Search versus Shires’ 0.32%.
- The lead changed hands 2 times in the 12 months ending September 2026: Shires took it in March 2026, Mio took it in September 2026.
- Across the 12 months ending September 2026, Mio’s estimated Share of Search among fly rug brands worldwide moved from 0.84% to 0.61%, and its estimated monthly branded searches moved from 320 to 210.
- Across the 12 months ending September 2026, Shires’ estimated Share of Search among fly rug brands worldwide moved from 0.11% to 0.32%, and its estimated monthly branded searches moved from 40 to 110.

## How did search popularity change for fly rug brands worldwide in September 2026?

- In September 2026, Shires lost estimated Share of Search among fly rug brands worldwide, from 0.93% to 0.32%.
- In September 2026, Mio rose from 6th to 5th among fly rug brands worldwide.

## Month by month

| Month | Mio estimated searches | Mio Share of Search | Mio rank | Shires estimated searches | Shires Share of Search | Shires rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.84% | 6 | 40 | 0.11% | 7 |
| Nov 2025 | 260 | 0.56% | 6 | 30 | 0.07% | 7 |
| Dec 2025 | 260 | 0.8% | 6 | 20 | 0.06% | 7 |
| Jan 2026 | 320 | 0.92% | 4 | 70 | 0.2% | 7 |
| Feb 2026 | 210 | 0.74% | 5 | 140 | 0.5% | 7 |
| Mar 2026 | 320 | 0.97% | 5 | 390 | 1.2% | 4 |
| Apr 2026 | 260 | 0.91% | 5 | 590 | 2.1% | 4 |
| May 2026 | 210 | 0.74% | 6 | 590 | 2.1% | 4 |
| Jun 2026 | 210 | 0.74% | 6 | 720 | 2.5% | 4 |
| Jul 2026 | 210 | 0.9% | 5 | 590 | 2.5% | 4 |
| Aug 2026 | 210 | 0.75% | 6 | 260 | 0.93% | 4 |
| Sep 2026 | 210 | 0.61% | 5 | 110 | 0.32% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Mio’s and Shires’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mio**: Measured on the search term “mio skincare”.
- **Shires**: Measured on the search term “shires fly rug”.

- [Mio profile](/demand/global-en/brands/mio)
- [Shires profile](/demand/global-en/brands/shires)
- [All fly rug brands worldwide](/demand/global-en/categories/fly-rug-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mio or Shires?

In September 2026, Mio had more branded searches than Shires among fly rug brands worldwide. Mio was estimated to have 210 branded searches compared to Shires’ 110, and held a 0.61% Share of Search versus Shires’ 0.32%.

## Cite this page

Brandwave. "Mio vs Shires: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mio-vs-shires

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mio-vs-shires. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.