--- title: "Mintel vs Typeform: Which is searched more?" description: "Is Mintel or Typeform more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mintel-vs-typeform" publisher: "Brandwave" --- # Mintel vs Typeform: Which is searched more? Is Mintel or Typeform more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mintel and Typeform - **Competitive set**: Market research platforms - **Market**: Global - **Month measured**: Sep 2026 - **Mintel Share of Search**: 1.7% - **Typeform Share of Search**: 15.4% ## Is Mintel or Typeform more popular in search? - In September 2026, Typeform had more branded searches than Mintel among market research platforms worldwide. Typeform had about 250,000 branded searches, while Mintel had 27,100. Typeform made up 15.4% of all market research platform searches we track, and Mintel accounted for 1.7%. - Typeform was ahead of Mintel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mintel’s share of searches among market research platforms worldwide moved from 2.3% to 1.7%, and its estimated monthly branded searches moved from 49.5K to 27.1K. - Across the 12 months ending September 2026, Typeform’s share of searches among market research platforms worldwide moved from 17% to 15.4%, and its estimated monthly branded searches moved from 371K to 250K. ## Top market research platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Typeform was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mintel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Typeform was listed before Mintel in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Qualtrics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SurveyMonkey | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | GWI | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Attest | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Typeform | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Statista | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Similarweb | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Mintel | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Gartner | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Euromonitor | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | IBISWorld | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about market research platforms - Asked ChatGPT "Which market research platform should I use?": 1. SurveyMonkey, 2. Qualtrics, 3. Statista, 4. Similarweb, 5. Gartner - Asked ChatGPT "What are the best market research platforms?": 1. Qualtrics, 2. SurveyMonkey, 3. Attest, 4. GWI, 5. Statista, 6. Similarweb, 7. Mintel, 8. Euromonitor - Asked ChatGPT "What's the best market research platform for survey insights?": 1. Qualtrics, 2. SurveyMonkey, 3. Typeform - Searched Google, AI Overview "market research platforms": 1. Qualtrics, 2. GWI, 3. Attest, 4. SurveyMonkey, 5. Typeform, 6. Statista - Searched Google, AI Overview "survey platform": 1. SurveyMonkey, 2. Typeform, 3. Qualtrics Not named in any answer: IBISWorld. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for market research platforms worldwide in September 2026? - In September 2026, Similarweb overtook Typeform to rank 2nd among market research platforms worldwide, with 18.5% of the searches. - In September 2026, Typeform lost share of searches among market research platforms worldwide, from 18.1% to 15.4%. - Estimated monthly branded searches for Mintel worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026. ## Month by month | Month | Mintel estimated searches | Mintel Share of Search | Mintel rank | Typeform estimated searches | Typeform Share of Search | Typeform rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 2.3% | 7 | 371K | 17% | 2 | | Nov 2025 | 33.1K | 1.6% | 8 | 371K | 18% | 2 | | Dec 2025 | 27.1K | 1.7% | 7 | 303K | 19.4% | 2 | | Jan 2026 | 33.1K | 1.8% | 7 | 372K | 20% | 2 | | Feb 2026 | 40.5K | 2.2% | 7 | 372K | 20% | 2 | | Mar 2026 | 40.5K | 1.8% | 7 | 372K | 16.2% | 3 | | Apr 2026 | 40.5K | 2% | 7 | 372K | 18.3% | 2 | | May 2026 | 33.1K | 1.9% | 7 | 305K | 17.5% | 2 | | Jun 2026 | 27.1K | 1.7% | 7 | 305K | 18.6% | 2 | | Jul 2026 | 22.2K | 1.5% | 8 | 250K | 17.4% | 3 | | Aug 2026 | 22.2K | 1.6% | 8 | 250K | 18.1% | 2 | | Sep 2026 | 27.1K | 1.7% | 8 | 250K | 15.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Mintel’s and Typeform’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mintel**: Measured on the search term “mintel”. - **Typeform**: Measured on the search terms “Typeform” and “typeforms”, summed into one figure. - [Mintel profile](/demand/global-en/brands/mintel) - [Typeform profile](/demand/global-en/brands/typeform) - [All market research platforms worldwide](/demand/global-en/categories/market-research-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mintel or Typeform more popular in search? In September 2026, Typeform had more branded searches than Mintel among market research platforms worldwide. Typeform had about 250,000 branded searches, while Mintel had 27,100. Typeform made up 15.4% of all market research platform searches we track, and Mintel accounted for 1.7%. ## Cite this page Brandwave. "Mintel vs Typeform: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mintel-vs-typeform This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mintel-vs-typeform. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.