--- title: "Mintel vs NielsenIQ: Which is searched more?" description: "Is Mintel or NielsenIQ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mintel-vs-nielseniq" publisher: "Brandwave" --- # Mintel vs NielsenIQ: Which is searched more? Is Mintel or NielsenIQ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mintel and NielsenIQ - **Competitive set**: Market research companies - **Market**: Global - **Month measured**: Sep 2026 - **Mintel Share of Search**: 2.7% - **NielsenIQ Share of Search**: 22.4% ## Is Mintel or NielsenIQ more popular in search? - In September 2026, NielsenIQ had more branded searches than Mintel among market research companies worldwide. NielsenIQ had about 228,000 branded searches, while Mintel had 27,100. NielsenIQ made up 22.4% of all market research company searches we track, and Mintel accounted for 2.7%. - NielsenIQ was ahead of Mintel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mintel’s share of searches among market research companies worldwide moved from 4.2% to 2.7%, and its estimated monthly branded searches moved from 49.5K to 27.1K. - Across the 12 months ending September 2026, NielsenIQ’s share of searches among market research companies worldwide moved from 19.1% to 22.4%, and its estimated monthly branded searches moved from 223K to 228K. ## Top market research companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NielsenIQ was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mintel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NielsenIQ was listed before Mintel in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ipsos | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kantar | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Nielsen | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | NielsenIQ | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Forrester Research | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Circana | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | YouGov | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Touchstone Research | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Mintel | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | B2B International | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Euromonitor | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | GfK | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Verian | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about market research companies - Asked ChatGPT "Which market research company should I hire?": 1. Ipsos, 2. Kantar, 3. NielsenIQ - Asked ChatGPT "What are the best market research companies?": 1. Ipsos, 2. Kantar, 3. NielsenIQ, 4. Circana, 5. Mintel, 6. YouGov, 7. Euromonitor, 8. Forrester Research - Asked ChatGPT "What's the best market research company for consumer insights?": 1. Ipsos, 2. Kantar, 3. NielsenIQ, 4. Circana, 5. YouGov, 6. Touchstone Research - Searched Google, AI Overview "market research companies": 1. Nielsen, 2. Ipsos, 3. Forrester Research, 4. Touchstone Research, 5. B2B International - Searched Google, AI Overview "market research firm": 1. Nielsen, 2. Ipsos, 3. Forrester Research, 4. B2B International Not named in any answer: GfK and Verian. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for market research companies worldwide in September 2026? - In September 2026, YouGov overtook NielsenIQ to rank 2nd among market research companies worldwide, with 24.1% of the searches. - In September 2026, NielsenIQ lost share of searches among market research companies worldwide, from 24.1% to 22.4%. - Estimated monthly branded searches for Mintel worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026. ## Month by month | Month | Mintel estimated searches | Mintel Share of Search | Mintel rank | NielsenIQ estimated searches | NielsenIQ Share of Search | NielsenIQ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 4.2% | 6 | 223K | 19.1% | 3 | | Nov 2025 | 33.1K | 3.2% | 7 | 228K | 22.3% | 2 | | Dec 2025 | 27.1K | 3% | 7 | 223K | 24.6% | 1 | | Jan 2026 | 33.1K | 3.3% | 6 | 268K | 26.4% | 1 | | Feb 2026 | 40.5K | 4.3% | 6 | 228K | 24.4% | 1 | | Mar 2026 | 40.5K | 3.8% | 6 | 228K | 21.2% | 3 | | Apr 2026 | 40.5K | 3.7% | 6 | 228K | 20.8% | 3 | | May 2026 | 33.1K | 3.3% | 6 | 228K | 22.5% | 3 | | Jun 2026 | 27.1K | 2.7% | 7 | 228K | 23.1% | 2 | | Jul 2026 | 22.2K | 2.4% | 7 | 228K | 24.7% | 2 | | Aug 2026 | 22.2K | 2.3% | 8 | 228K | 24.1% | 2 | | Sep 2026 | 27.1K | 2.7% | 8 | 228K | 22.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Mintel’s and NielsenIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mintel**: Measured on the search term “mintel”. - **NielsenIQ**: Measured on the search terms “nielseniq” and “niq”, summed into one figure. - [Mintel profile](/demand/global-en/brands/mintel) - [NielsenIQ profile](/demand/global-en/brands/nielseniq) - [All market research companies worldwide](/demand/global-en/categories/market-research-companies): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mintel or NielsenIQ more popular in search? In September 2026, NielsenIQ had more branded searches than Mintel among market research companies worldwide. NielsenIQ had about 228,000 branded searches, while Mintel had 27,100. NielsenIQ made up 22.4% of all market research company searches we track, and Mintel accounted for 2.7%. ## Cite this page Brandwave. "Mintel vs NielsenIQ: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mintel-vs-nielseniq This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mintel-vs-nielseniq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.