---
title: "Minor Figures vs So Good: Which is searched more?"
description: "Which is more popular in search, Minor Figures or So Good? Compare estimated monthly branded-search demand and Share of Search inside the Oat milk brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/minor-figures-vs-so-good"
publisher: "Brandwave"
---

# Minor Figures vs So Good: Which is searched more?

Which is more popular in search, Minor Figures or So Good? Compare estimated monthly branded-search demand and Share of Search inside the Oat milk brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Minor Figures and So Good
- **Competitive set**: Oat milk brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Minor Figures Share of Search**: 1.5%
- **So Good Share of Search**: 11%

## Which is more popular in search, Minor Figures or So Good?

- In September 2026, So Good had more branded searches than Minor Figures among oat milk brands worldwide. So Good was estimated to have 75.6K branded searches compared to Minor Figures’ 10.3K, and held an 11% Share of Search versus Minor Figures’ 1.5%.
- So Good was ahead of Minor Figures in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Minor Figures’ estimated Share of Search among oat milk brands worldwide moved from 1.3% to 1.5%, and its estimated monthly branded searches held steady at 10.3K.
- Across the 12 months ending September 2026, So Good’s estimated Share of Search among oat milk brands worldwide moved from 9.6% to 11%, and its estimated monthly branded searches moved from 75.3K to 75.6K.

## How did search popularity change for oat milk brands worldwide in September 2026?

Neither Minor Figures nor So Good moved beyond provider rounding among oat milk brands in Sep 2026.

## Month by month

| Month | Minor Figures estimated searches | Minor Figures Share of Search | Minor Figures rank | So Good estimated searches | So Good Share of Search | So Good rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.3K | 1.3% | 6 | 75.3K | 9.6% | 4 |
| Nov 2025 | 10.3K | 1.6% | 6 | 75.3K | 11.9% | 4 |
| Dec 2025 | 6.9K | 1.3% | 6 | 75K | 14.1% | 4 |
| Jan 2026 | 10.2K | 1.5% | 6 | 75.3K | 11.4% | 4 |
| Feb 2026 | 8.4K | 1.3% | 6 | 61.5K | 9.6% | 4 |
| Mar 2026 | 10.3K | 1.5% | 6 | 75.3K | 10.8% | 4 |
| Apr 2026 | 10.3K | 1.6% | 6 | 75.3K | 11.5% | 4 |
| May 2026 | 10.3K | 1.6% | 6 | 75.6K | 11.5% | 4 |
| Jun 2026 | 8.4K | 1.3% | 6 | 75.9K | 12.1% | 4 |
| Jul 2026 | 8.5K | 1.5% | 6 | 75.9K | 13% | 4 |
| Aug 2026 | 8.5K | 1.2% | 6 | 75.6K | 11% | 4 |
| Sep 2026 | 10.3K | 1.5% | 6 | 75.6K | 11% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Minor Figures’ and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Minor Figures**: Measured on the search terms “minor figures” and “minor figures oat”, summed into one figure.
- **So Good**: Measured on the search terms “so good” and “so good milk”, summed into one figure.

- [Minor Figures profile](/demand/global-en/brands/minor-figures)
- [So Good profile](/demand/global-en/brands/so-good)
- [All oat milk brands worldwide](/demand/global-en/categories/oat-milk-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Minor Figures or So Good?

In September 2026, So Good had more branded searches than Minor Figures among oat milk brands worldwide. So Good was estimated to have 75.6K branded searches compared to Minor Figures’ 10.3K, and held an 11% Share of Search versus Minor Figures’ 1.5%.

## Cite this page

Brandwave. "Minor Figures vs So Good: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/minor-figures-vs-so-good

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/minor-figures-vs-so-good. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.