--- title: "Mielle vs OUAI: Which is searched more?" description: "Is Mielle or OUAI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mielle-vs-ouai" publisher: "Brandwave" --- # Mielle vs OUAI: Which is searched more? Is Mielle or OUAI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mielle and OUAI - **Competitive set**: Hair oil brands - **Market**: Global - **Month measured**: Sep 2026 - **Mielle Share of Search**: 5.9% - **OUAI Share of Search**: 3.7% ## Is Mielle or OUAI more popular in search? - In September 2026, Mielle had more branded searches than OUAI among hair oil brands worldwide. Mielle had about 36,000 branded searches, while OUAI had 22,200. Mielle made up 5.9% of all hair oil brand searches we track, and OUAI accounted for 3.7%. - The lead changed hands 2 times in the 12 months ending September 2026: OUAI took it in November 2025, Mielle took it in December 2025. - Across the 12 months ending September 2026, Mielle’s share of searches among hair oil brands worldwide moved from 6.4% to 5.9%, and its estimated monthly branded searches moved from 45.9K to 36K. - Across the 12 months ending September 2026, OUAI’s share of searches among hair oil brands worldwide moved from 4.6% to 3.7%, and its estimated monthly branded searches moved from 33.1K to 22.2K. ## Top hair oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mielle was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. OUAI did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moroccanoil | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mielle | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Olaplex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Verb | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Gisou | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OUAI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amika | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JVN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair oil brands - Asked ChatGPT "Which hair oil brand should I buy?": 1. Mielle, 2. Moroccanoil - Asked ChatGPT "What are the best hair oil brands?": 1. Mielle, 2. Moroccanoil, 3. Olaplex, 4. Kérastase, 5. Verb - Asked ChatGPT "What's the best hair oil brand for frizzy hair?": 1. Moroccanoil, 2. Olaplex - Searched Google, AI Overview "hair oil": 1. Moroccanoil, 2. Mielle - Searched Google, AI Overview "best hair oil": 1. Olaplex, 2. Moroccanoil, 3. Mielle Not named in any answer: Gisou, OGX, OUAI, Amika, Briogeo and JVN. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for hair oil brands worldwide in September 2026? - In September 2026, Olaplex overtook OUAI to rank 7th among hair oil brands worldwide, with 3.7% of the searches. - In September 2026, Mielle gained share of searches among hair oil brands worldwide, from 5.1% to 5.9%. - OUAI’s share of searches among hair oil brands worldwide has lost ground for 3 months in a row, from 4.4% to 3.7% in September 2026. ## Month by month | Month | Mielle estimated searches | Mielle Share of Search | Mielle rank | OUAI estimated searches | OUAI Share of Search | OUAI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 45.9K | 6.4% | 4 | 33.1K | 4.6% | 5 | | Nov 2025 | 45.9K | 5.1% | 5 | 49.5K | 5.5% | 4 | | Dec 2025 | 44.9K | 5.1% | 4 | 40.5K | 4.6% | 5 | | Jan 2026 | 54.9K | 7.4% | 4 | 33.1K | 4.5% | 5 | | Feb 2026 | 44.9K | 7.4% | 4 | 22.2K | 3.7% | 6 | | Mar 2026 | 44.9K | 6.3% | 4 | 27.1K | 3.8% | 6 | | Apr 2026 | 44.9K | 7.1% | 3 | 27.1K | 4.3% | 7 | | May 2026 | 36.7K | 4.7% | 4 | 27.1K | 3.4% | 6 | | Jun 2026 | 36.7K | 5.9% | 4 | 27.1K | 4.4% | 7 | | Jul 2026 | 36.7K | 5.5% | 5 | 27.1K | 4.1% | 7 | | Aug 2026 | 36.7K | 5.1% | 4 | 27.1K | 3.8% | 7 | | Sep 2026 | 36K | 5.9% | 4 | 22.2K | 3.7% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Mielle’s and OUAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mielle**: Measured on the search terms “mielle oil” and “mielle rosemary oil”, summed into one figure. - **OUAI**: Measured on the search term “ouai hair oil”. - [Mielle profile](/demand/global-en/brands/mielle) - [OUAI profile](/demand/global-en/brands/ouai) - [All hair oil brands worldwide](/demand/global-en/categories/hair-oil-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mielle or OUAI more popular in search? In September 2026, Mielle had more branded searches than OUAI among hair oil brands worldwide. Mielle had about 36,000 branded searches, while OUAI had 22,200. Mielle made up 5.9% of all hair oil brand searches we track, and OUAI accounted for 3.7%. ## Cite this page Brandwave. "Mielle vs OUAI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mielle-vs-ouai This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mielle-vs-ouai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.