---
title: "MidWest Homes for Pets vs Ruffwear: Which is searched more?"
description: "Which is more popular in search, MidWest Homes for Pets or Ruffwear? Compare estimated monthly branded-search demand and Share of Search inside the Dog crate brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/midwest-vs-ruffwear"
publisher: "Brandwave"
---

# MidWest Homes for Pets vs Ruffwear: Which is searched more?

Which is more popular in search, MidWest Homes for Pets or Ruffwear? Compare estimated monthly branded-search demand and Share of Search inside the Dog crate brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MidWest Homes for Pets and Ruffwear
- **Competitive set**: Dog crate brands
- **Market**: Global
- **Month measured**: Aug 2026
- **MidWest Homes for Pets Share of Search**: 0.88%
- **Ruffwear Share of Search**: 40.7%

## Which is more popular in search, MidWest Homes for Pets or Ruffwear?

- In August 2026, Ruffwear had more branded searches than MidWest Homes for Pets among dog crate brands worldwide. Ruffwear was estimated to have 74K branded searches compared to MidWest Homes for Pets’ 1.6K, and held a 40.7% Share of Search versus MidWest Homes for Pets’ 0.88%.
- Ruffwear was ahead of MidWest Homes for Pets in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MidWest Homes for Pets’ estimated Share of Search among dog crate brands worldwide moved from 0.89% to 0.88%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog crate brands worldwide moved from 33.7% to 40.7%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for dog crate brands worldwide in August 2026?

- In August 2026, Ruffwear lost estimated Share of Search among dog crate brands worldwide, from 49.9% to 40.7%.

## Month by month

| Month | MidWest Homes for Pets estimated searches | MidWest Homes for Pets Share of Search | MidWest Homes for Pets rank | Ruffwear estimated searches | Ruffwear Share of Search | Ruffwear rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 0.89% | 6 | 60.5K | 33.7% | 2 |
| Nov 2025 | 1.6K | 0.82% | 6 | 90.5K | 46.2% | 1 |
| Dec 2025 | 1.6K | 0.57% | 6 | 74K | 26.4% | 2 |
| Jan 2026 | 1.6K | 0.7% | 6 | 74K | 32.3% | 2 |
| Feb 2026 | 1.3K | 0.61% | 6 | 60.5K | 28.2% | 2 |
| Mar 2026 | 1.6K | 0.81% | 6 | 74K | 37.4% | 2 |
| Apr 2026 | 1.6K | 1.1% | 6 | 74K | 49.9% | 1 |
| May 2026 | 1.6K | 0.99% | 6 | 74K | 45.8% | 1 |
| Jun 2026 | 1.6K | 1.1% | 6 | 74K | 49.8% | 1 |
| Jul 2026 | 1.6K | 1.1% | 6 | 74K | 49.9% | 1 |
| Aug 2026 | 1.6K | 0.88% | 6 | 74K | 40.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MidWest Homes for Pets’ and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MidWest Homes for Pets**: Measured on the search term “midwest homes for pets”.
- **Ruffwear**: Measured on the search term “ruffwear”.

- [MidWest Homes for Pets profile](/demand/global-en/brands/midwest)
- [Ruffwear profile](/demand/global-en/brands/ruffwear)
- [All dog crate brands worldwide](/demand/global-en/categories/dog-crate-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MidWest Homes for Pets or Ruffwear?

In August 2026, Ruffwear had more branded searches than MidWest Homes for Pets among dog crate brands worldwide. Ruffwear was estimated to have 74K branded searches compared to MidWest Homes for Pets’ 1.6K, and held a 40.7% Share of Search versus MidWest Homes for Pets’ 0.88%.

## Cite this page

Brandwave. "MidWest Homes for Pets vs Ruffwear: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/midwest-vs-ruffwear

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/midwest-vs-ruffwear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.