--- title: "Midori vs Staedtler: Which is searched more?" description: "Is Midori or Staedtler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/midori-vs-staedtler" publisher: "Brandwave" --- # Midori vs Staedtler: Which is searched more? Is Midori or Staedtler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Midori and Staedtler - **Competitive set**: Stationery - **Market**: Global - **Month measured**: Sep 2026 - **Midori Share of Search**: 3% - **Staedtler Share of Search**: 6.2% ## Is Midori or Staedtler more popular in search? - In September 2026, Staedtler had more branded searches than Midori among stationery worldwide. Staedtler had about 74,000 branded searches, while Midori had 35,500. Staedtler made up 6.2% of all stationery searches we track, and Midori accounted for 3%. - Staedtler was ahead of Midori in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Midori’s share of searches among stationery worldwide moved from 1.9% to 3%, and its estimated monthly branded searches moved from 22K to 35.5K. - Across the 12 months ending September 2026, Staedtler’s share of searches among stationery worldwide moved from 7.9% to 6.2%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top stationery in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Midori was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Staedtler was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Midori was listed before Staedtler in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Muji | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Leuchtturm1917 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Midori | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | BIC | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Staedtler | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rhodia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Moleskine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Paper Mate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stationery - Asked ChatGPT "Which stationery should I buy?": named none of the brands we track - Asked ChatGPT "What are the best stationery brands?": 1. Muji, 2. Leuchtturm1917, 3. Midori, 4. Rhodia - Asked ChatGPT "What's the best stationery for school and office?": 1. BIC, 2. Staedtler, 3. Muji, 4. Leuchtturm1917 - Searched Google, AI Overview "stationery brands": 1. Muji, 2. Midori, 3. Rhodia, 4. Leuchtturm1917 - Searched Google, AI Overview "best stationery": 1. Muji Not named in any answer: Moleskine, Sharpie and Paper Mate. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for stationery worldwide in September 2026? - Midori’s share of searches among stationery worldwide has gained ground for 3 months in a row, from 2.1% to 3% in September 2026. - In September 2026, Staedtler rose from 6th to 5th among stationery worldwide. ## Month by month | Month | Midori estimated searches | Midori Share of Search | Midori rank | Staedtler estimated searches | Staedtler Share of Search | Staedtler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22K | 1.9% | 9 | 90.5K | 7.9% | 5 | | Nov 2025 | 27K | 2.2% | 8 | 74K | 6% | 6 | | Dec 2025 | 34K | 2.5% | 7 | 74K | 5.5% | 6 | | Jan 2026 | 40K | 3% | 8 | 90.5K | 6.8% | 5 | | Feb 2026 | 23.8K | 2.4% | 8 | 74K | 7.3% | 5 | | Mar 2026 | 25K | 2.2% | 8 | 74K | 6.5% | 5 | | Apr 2026 | 24.9K | 2.3% | 8 | 60.5K | 5.7% | 5 | | May 2026 | 21.6K | 2.2% | 8 | 60.5K | 6.1% | 5 | | Jun 2026 | 20.3K | 2.1% | 8 | 60.5K | 6.4% | 5 | | Jul 2026 | 24.8K | 2.5% | 8 | 60.5K | 6.2% | 5 | | Aug 2026 | 35.4K | 2.9% | 8 | 74K | 6% | 6 | | Sep 2026 | 35.5K | 3% | 8 | 74K | 6.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Midori’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Midori**: Measured on the search terms “midori md”, “midori notebook” and “midori traveler notebook”, summed into one figure. - **Staedtler**: Measured on the search term “staedtler”. - [Midori profile](/demand/global-en/brands/midori) - [Staedtler profile](/demand/global-en/brands/staedtler) - [All stationery worldwide](/demand/global-en/categories/stationery): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Midori or Staedtler more popular in search? In September 2026, Staedtler had more branded searches than Midori among stationery worldwide. Staedtler had about 74,000 branded searches, while Midori had 35,500. Staedtler made up 6.2% of all stationery searches we track, and Midori accounted for 3%. ## Cite this page Brandwave. "Midori vs Staedtler: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/midori-vs-staedtler This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/midori-vs-staedtler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.