---
title: "Midori vs Moleskine: Which is searched more?"
description: "Is Midori or Moleskine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/midori-vs-moleskine"
publisher: "Brandwave"
---

# Midori vs Moleskine: Which is searched more?

Is Midori or Moleskine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Midori and Moleskine
- **Competitive set**: Stationery
- **Market**: Global
- **Month measured**: Sep 2026
- **Midori Share of Search**: 3%
- **Moleskine Share of Search**: 16.9%

## Is Midori or Moleskine more popular in search?

- In September 2026, Moleskine had more branded searches than Midori among stationery worldwide. Moleskine had about 201,000 branded searches, while Midori had 35,500. Moleskine made up 16.9% of all stationery searches we track, and Midori accounted for 3%.
- Moleskine was ahead of Midori in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Midori’s share of searches among stationery worldwide moved from 1.9% to 3%, and its estimated monthly branded searches moved from 22K to 35.5K.
- Across the 12 months ending September 2026, Moleskine’s share of searches among stationery worldwide moved from 17.5% to 16.9%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for stationery worldwide in September 2026?

- In September 2026, Moleskine gained share of searches among stationery worldwide, from 16.3% to 16.9%.
- Midori’s share of searches among stationery worldwide has gained ground for 3 months in a row, from 2.1% to 3% in September 2026.

## Month by month

| Month | Midori estimated searches | Midori Share of Search | Midori rank | Moleskine estimated searches | Moleskine Share of Search | Moleskine rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22K | 1.9% | 9 | 201K | 17.5% | 2 |
| Nov 2025 | 27K | 2.2% | 8 | 246K | 20% | 2 |
| Dec 2025 | 34K | 2.5% | 7 | 301K | 22.3% | 2 |
| Jan 2026 | 40K | 3% | 8 | 246K | 18.6% | 2 |
| Feb 2026 | 23.8K | 2.4% | 8 | 165K | 16.4% | 2 |
| Mar 2026 | 25K | 2.2% | 8 | 165K | 14.6% | 3 |
| Apr 2026 | 24.9K | 2.3% | 8 | 165K | 15.4% | 2 |
| May 2026 | 21.6K | 2.2% | 8 | 165K | 16.6% | 2 |
| Jun 2026 | 20.3K | 2.1% | 8 | 165K | 17.3% | 2 |
| Jul 2026 | 24.8K | 2.5% | 8 | 165K | 16.9% | 2 |
| Aug 2026 | 35.4K | 2.9% | 8 | 201K | 16.3% | 2 |
| Sep 2026 | 35.5K | 3% | 8 | 201K | 16.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Midori’s and Moleskine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Midori**: Measured on the search terms “midori md”, “midori notebook” and “midori traveler notebook”, summed into one figure.
- **Moleskine**: Measured on the search term “moleskine”.

- [Midori profile](/demand/global-en/brands/midori)
- [Moleskine profile](/demand/global-en/brands/moleskine)
- [All stationery worldwide](/demand/global-en/categories/stationery): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Midori or Moleskine more popular in search?

In September 2026, Moleskine had more branded searches than Midori among stationery worldwide. Moleskine had about 201,000 branded searches, while Midori had 35,500. Moleskine made up 16.9% of all stationery searches we track, and Midori accounted for 3%.

## Cite this page

Brandwave. "Midori vs Moleskine: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/midori-vs-moleskine

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/midori-vs-moleskine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.