---
title: "Microsoft Translator vs Smartling: Which is searched more?"
description: "Which is more popular in search, Microsoft Translator or Smartling? Compare estimated monthly branded-search demand and Share of Search inside the Translation APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-translator-vs-smartling"
publisher: "Brandwave"
---

# Microsoft Translator vs Smartling: Which is searched more?

Which is more popular in search, Microsoft Translator or Smartling? Compare estimated monthly branded-search demand and Share of Search inside the Translation APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Microsoft Translator and Smartling
- **Competitive set**: Translation APIs
- **Market**: Global
- **Month measured**: Aug 2026
- **Microsoft Translator Share of Search**: 0.08%
- **Smartling Share of Search**: <0.01%

## Which is more popular in search, Microsoft Translator or Smartling?

- In August 2026, Microsoft Translator had more branded searches than Smartling among translation APIs worldwide. Microsoft Translator was estimated to have 201K branded searches compared to Smartling’s 6.9K, and held a 0.08% Share of Search versus Smartling’s <0.01%.
- Microsoft Translator was ahead of Smartling in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft Translator’s estimated Share of Search among translation APIs worldwide moved from 0.15% to 0.08%, and its estimated monthly branded searches moved from 450K to 201K.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation APIs worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 10.3K to 6.9K.

## How did search popularity change for translation APIs worldwide in August 2026?

- Estimated monthly branded searches for Microsoft Translator worldwide fell 55.3% over 11 measured months, from 450K to 201K in August 2026.
- Estimated monthly branded searches for Smartling worldwide fell 33% over 11 measured months, from 10.3K to 6.9K in August 2026.

## Month by month

| Month | Microsoft Translator estimated searches | Microsoft Translator Share of Search | Microsoft Translator rank | Smartling estimated searches | Smartling Share of Search | Smartling rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 0.15% | 3 | 10.3K | <0.01% | 4 |
| Nov 2025 | 1M | 0.33% | 3 | 8.5K | <0.01% | 4 |
| Dec 2025 | 823K | 0.27% | 3 | 8.6K | <0.01% | 4 |
| Jan 2026 | 823K | 0.27% | 3 | 10.3K | <0.01% | 4 |
| Feb 2026 | 1M | 0.33% | 3 | 8.4K | <0.01% | 4 |
| Mar 2026 | 368K | 0.12% | 3 | 10.3K | <0.01% | 4 |
| Apr 2026 | 74K | 0.02% | 3 | 8.4K | <0.01% | 4 |
| May 2026 | 60.5K | 0.02% | 3 | 8.5K | <0.01% | 4 |
| Jun 2026 | 60.5K | 0.02% | 3 | 8.4K | <0.01% | 4 |
| Jul 2026 | 246K | 0.09% | 3 | 8.5K | <0.01% | 4 |
| Aug 2026 | 201K | 0.08% | 3 | 6.9K | <0.01% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Translator’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Microsoft Translator**: Measured on the search term “microsoft translator”.
- **Smartling**: Measured on the search terms “smartling”, “smartling com”, “smartling platform”, “smartling software”, “smartling translation” and “translation smartling”, summed into one figure.

- [Microsoft Translator profile](/demand/global-en/brands/microsoft-translator)
- [Smartling profile](/demand/global-en/brands/smartling)
- [All translation APIs worldwide](/demand/global-en/categories/translation-apis): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Microsoft Translator or Smartling?

In August 2026, Microsoft Translator had more branded searches than Smartling among translation APIs worldwide. Microsoft Translator was estimated to have 201K branded searches compared to Smartling’s 6.9K, and held a 0.08% Share of Search versus Smartling’s <0.01%.

## Cite this page

Brandwave. "Microsoft Translator vs Smartling: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/microsoft-translator-vs-smartling

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-translator-vs-smartling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.