--- title: "Microsoft To Do vs Things: Which is searched more?" description: "Is Microsoft To Do or Things more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Task management apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-to-do-vs-things" publisher: "Brandwave" --- # Microsoft To Do vs Things: Which is searched more? Is Microsoft To Do or Things more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Task management apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft To Do and Things - **Competitive set**: Task management apps - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft To Do Share of Search**: 3.1% - **Things Share of Search**: 13.2% ## Is Microsoft To Do or Things more popular in search? - In September 2026, Things had more branded searches than Microsoft To Do among task management apps worldwide. Things had about 577,000 branded searches, while Microsoft To Do had 135,000. Things made up 13.2% of all task management app searches we track, and Microsoft To Do accounted for 3.1%. - Things was ahead of Microsoft To Do in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft To Do’s share of searches among task management apps worldwide moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, Things’ share of searches among task management apps worldwide moved from 12.4% to 13.2%, and its estimated monthly branded searches held steady at 577K. ## Top task management apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft To Do appeared in all five answers. Things was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft To Do was listed before Things in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Todoist | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TickTick | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft To Do | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Things | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Apple Reminders | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Asana | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Notion | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | ClickUp | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about task management apps - Asked ChatGPT "Which task management app should I use?": 1. Todoist, 2. TickTick, 3. Things, 4. Microsoft To Do, 5. Notion - Asked ChatGPT "What are the best task management apps?": 1. Todoist, 2. TickTick, 3. Things, 4. Notion, 5. Microsoft To Do, 6. ClickUp - Asked ChatGPT "What's the best task management app for a busy life?": 1. Todoist, 2. TickTick, 3. Apple Reminders, 4. Microsoft To Do, 5. Things - Searched Google, AI Overview "task management apps": 1. Todoist, 2. Asana, 3. TickTick, 4. Microsoft To Do, 5. Things - Searched Google, AI Overview "to do app": 1. Todoist, 2. Microsoft To Do, 3. TickTick, 4. Apple Reminders Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for task management apps worldwide in September 2026? - In September 2026, Todoist overtook Things to rank 3rd among task management apps worldwide, with 14.3% of the searches. - In September 2026, Things lost share of searches among task management apps worldwide, from 14.5% to 13.2%. - Estimated monthly branded searches for Microsoft To Do worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | Microsoft To Do estimated searches | Microsoft To Do Share of Search | Microsoft To Do rank | Things estimated searches | Things Share of Search | Things rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 3.6% | 6 | 577K | 12.4% | 3 | | Nov 2025 | 135K | 3.4% | 7 | 572K | 14.4% | 3 | | Dec 2025 | 135K | 3.7% | 7 | 572K | 15.5% | 3 | | Jan 2026 | 165K | 3.8% | 7 | 577K | 13.1% | 3 | | Feb 2026 | 135K | 3.1% | 6 | 572K | 13.2% | 3 | | Mar 2026 | 135K | 2.9% | 6 | 577K | 12.3% | 3 | | Apr 2026 | 135K | 3.1% | 6 | 572K | 13.1% | 3 | | May 2026 | 110K | 2.8% | 6 | 568K | 14.3% | 3 | | Jun 2026 | 135K | 3.3% | 6 | 572K | 14.2% | 3 | | Jul 2026 | 110K | 2.8% | 7 | 568K | 14.5% | 3 | | Aug 2026 | 110K | 2.8% | 7 | 577K | 14.5% | 3 | | Sep 2026 | 135K | 3.1% | 7 | 577K | 13.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft To Do’s and Things’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft To Do**: Measured on the search term “microsoft to do”. - **Things**: Measured on the search terms “things” and “things 3”, summed into one figure. - [Microsoft To Do profile](/demand/global-en/brands/microsoft-to-do) - [Things profile](/demand/global-en/brands/things) - [All task management apps worldwide](/demand/global-en/categories/task-management-apps): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft To Do or Things more popular in search? In September 2026, Things had more branded searches than Microsoft To Do among task management apps worldwide. Things had about 577,000 branded searches, while Microsoft To Do had 135,000. Things made up 13.2% of all task management app searches we track, and Microsoft To Do accounted for 3.1%. ## Cite this page Brandwave. "Microsoft To Do vs Things: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/microsoft-to-do-vs-things This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-to-do-vs-things. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.