---
title: "Microsoft Teams vs Zoom Workplace: Which is searched more?"
description: "Is Microsoft Teams or Zoom Workplace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video collaboration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-teams-vs-zoom-workplace"
publisher: "Brandwave"
---

# Microsoft Teams vs Zoom Workplace: Which is searched more?

Is Microsoft Teams or Zoom Workplace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video collaboration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Microsoft Teams and Zoom Workplace
- **Competitive set**: Video collaboration platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Microsoft Teams Share of Search**: 15.6%
- **Zoom Workplace Share of Search**: 0.77%

## Is Microsoft Teams or Zoom Workplace more popular in search?

- In September 2026, Microsoft Teams had more branded searches than Zoom Workplace among video collaboration platforms worldwide. Microsoft Teams had about 4.1 million branded searches, while Zoom Workplace had 201,000. Microsoft Teams made up 15.6% of all video collaboration platform searches we track, and Zoom Workplace accounted for 0.77%.
- Microsoft Teams was ahead of Zoom Workplace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Teams’ share of searches among video collaboration platforms worldwide moved from 15.5% to 15.6%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 12 months ending September 2026, Zoom Workplace’s share of searches among video collaboration platforms worldwide moved from 0.76% to 0.77%, and its estimated monthly branded searches held steady at 201K.

## Top video collaboration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Teams and Zoom Workplace were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zoom Workplace was listed before Microsoft Teams in four out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zoom Workplace | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Microsoft Teams | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Google Meet | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Frame.io | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Slack | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Vimeo | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ziflow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Filestage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Wipster | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about video collaboration platforms

- Asked ChatGPT "Which video collaboration platform should I use?": 1. Zoom Workplace, 2. Microsoft Teams, 3. Google Meet
- Asked ChatGPT "What are the best video collaboration platforms?": 1. Zoom Workplace, 2. Microsoft Teams, 3. Google Meet, 4. Slack
- Asked ChatGPT "What's the best video collaboration platform for a distributed team?": 1. Zoom Workplace, 2. Microsoft Teams, 3. Google Meet, 4. Slack
- Searched Google, AI Overview "video collaboration platform": 1. Microsoft Teams, 2. Google Meet
- Searched Google, AI Overview "best video collaboration software": 1. Frame.io, 2. Zoom Workplace, 3. Vimeo

Not named in any answer: Ziflow, Filestage and Wipster.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for video collaboration platforms worldwide in September 2026?

- In September 2026, Microsoft Teams overtook Slack to rank 2nd among video collaboration platforms worldwide, with 15.6% of the searches.

## Month by month

| Month | Microsoft Teams estimated searches | Microsoft Teams Share of Search | Microsoft Teams rank | Zoom Workplace estimated searches | Zoom Workplace Share of Search | Zoom Workplace rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 15.5% | 2 | 201K | 0.76% | 6 |
| Nov 2025 | 4.1M | 18.1% | 2 | 201K | 0.89% | 5 |
| Dec 2025 | 2.7M | 12.9% | 3 | 165K | 0.78% | 6 |
| Jan 2026 | 3.4M | 15.3% | 2 | 201K | 0.92% | 6 |
| Feb 2026 | 3.4M | 15.3% | 2 | 165K | 0.75% | 6 |
| Mar 2026 | 4.1M | 15.3% | 2 | 246K | 0.92% | 5 |
| Apr 2026 | 3.4M | 13.4% | 2 | 201K | 0.81% | 6 |
| May 2026 | 2.7M | 12.8% | 3 | 201K | 0.94% | 6 |
| Jun 2026 | 2.7M | 13% | 3 | 201K | 0.95% | 6 |
| Jul 2026 | 2.7M | 13% | 3 | 165K | 0.78% | 6 |
| Aug 2026 | 2.7M | 13% | 3 | 201K | 0.95% | 6 |
| Sep 2026 | 4.1M | 15.6% | 2 | 201K | 0.77% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Teams’ and Zoom Workplace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Microsoft Teams**: Measured on the search term “microsoft teams”.
- **Zoom Workplace**: Measured on the search term “zoom workplace”.

- [Microsoft Teams profile](/demand/global-en/brands/microsoft-teams)
- [Zoom Workplace profile](/demand/global-en/brands/zoom-workplace)
- [All video collaboration platforms worldwide](/demand/global-en/categories/video-collaboration-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Microsoft Teams or Zoom Workplace more popular in search?

In September 2026, Microsoft Teams had more branded searches than Zoom Workplace among video collaboration platforms worldwide. Microsoft Teams had about 4.1 million branded searches, while Zoom Workplace had 201,000. Microsoft Teams made up 15.6% of all video collaboration platform searches we track, and Zoom Workplace accounted for 0.77%.

## Cite this page

Brandwave. "Microsoft Teams vs Zoom Workplace: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/microsoft-teams-vs-zoom-workplace

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-teams-vs-zoom-workplace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
