--- title: "Microsoft Teams vs Sinch: Which is searched more?" description: "Is Microsoft Teams or Sinch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business messaging platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-teams-vs-sinch" publisher: "Brandwave" --- # Microsoft Teams vs Sinch: Which is searched more? Is Microsoft Teams or Sinch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business messaging platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Teams and Sinch - **Competitive set**: Business messaging platforms - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft Teams Share of Search**: 32.5% - **Sinch Share of Search**: 0.39% ## Is Microsoft Teams or Sinch more popular in search? - In September 2026, Microsoft Teams had more branded searches than Sinch among business messaging platforms worldwide. Microsoft Teams had about 4.1 million branded searches, while Sinch had 49,700. Microsoft Teams made up 32.5% of all business messaging platform searches we track, and Sinch accounted for 0.39%. - Microsoft Teams was ahead of Sinch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Teams’ share of searches among business messaging platforms worldwide moved from 31.9% to 32.5%, and its estimated monthly branded searches held steady at 4.1M. - Across the 12 months ending September 2026, Sinch’s share of searches among business messaging platforms worldwide moved from 0.32% to 0.39%, and its estimated monthly branded searches moved from 40.7K to 49.7K. ## Top business messaging platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Teams was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sinch did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Slack | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Microsoft Teams | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Google Chat | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Intercom | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Textmagic | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Twilio | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Zendesk | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Vonage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Infobip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sinch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MessageBird | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business messaging platforms - Asked ChatGPT "Which business messaging platform should I use?": 1. Slack, 2. Microsoft Teams, 3. Google Chat - Asked ChatGPT "What are the best business messaging platforms?": 1. Slack, 2. Microsoft Teams, 3. Google Chat, 4. Intercom, 5. Zendesk - Asked ChatGPT "What's the best business messaging platform for a support team?": 1. Intercom, 2. Zendesk - Searched Google, AI Overview "business messaging platform": 1. Slack, 2. Microsoft Teams, 3. Google Chat, 4. Twilio, 5. Textmagic - Searched Google, AI Overview "business texting software": 1. Textmagic, 2. Twilio Not named in any answer: Vonage, Infobip, Sinch and MessageBird. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for business messaging platforms worldwide in September 2026? - In September 2026, Microsoft Teams overtook Slack and Google Chat to become the leader among business messaging platforms worldwide, with 32.5% of the searches. - Estimated monthly branded searches for Sinch worldwide rose 22.1% over 12 measured months, from 40.7K to 49.7K in September 2026. ## Month by month | Month | Microsoft Teams estimated searches | Microsoft Teams Share of Search | Microsoft Teams rank | Sinch estimated searches | Sinch Share of Search | Sinch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1M | 31.9% | 1 | 40.7K | 0.32% | 8 | | Nov 2025 | 4.1M | 36.4% | 1 | 40.7K | 0.36% | 8 | | Dec 2025 | 2.7M | 28% | 3 | 40.7K | 0.42% | 7 | | Jan 2026 | 3.4M | 31.6% | 1 | 40.7K | 0.38% | 8 | | Feb 2026 | 3.4M | 31.9% | 1 | 40.7K | 0.39% | 8 | | Mar 2026 | 4.1M | 32% | 1 | 40.7K | 0.32% | 8 | | Apr 2026 | 3.4M | 30% | 2 | 40.7K | 0.36% | 8 | | May 2026 | 2.7M | 25.8% | 3 | 40.7K | 0.38% | 8 | | Jun 2026 | 2.7M | 27.4% | 3 | 40.7K | 0.41% | 8 | | Jul 2026 | 2.7M | 27.5% | 3 | 40.7K | 0.41% | 8 | | Aug 2026 | 2.7M | 27.5% | 3 | 40.7K | 0.41% | 8 | | Sep 2026 | 4.1M | 32.5% | 1 | 49.7K | 0.39% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Teams’ and Sinch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Teams**: Measured on the search term “microsoft teams”. - **Sinch**: Measured on the search terms “sinch” and “sinch app”, summed into one figure. - [Microsoft Teams profile](/demand/global-en/brands/microsoft-teams) - [Sinch profile](/demand/global-en/brands/sinch) - [All business messaging platforms worldwide](/demand/global-en/categories/business-messaging-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Teams or Sinch more popular in search? In September 2026, Microsoft Teams had more branded searches than Sinch among business messaging platforms worldwide. Microsoft Teams had about 4.1 million branded searches, while Sinch had 49,700. Microsoft Teams made up 32.5% of all business messaging platform searches we track, and Sinch accounted for 0.39%. ## Cite this page Brandwave. "Microsoft Teams vs Sinch: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/microsoft-teams-vs-sinch This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-teams-vs-sinch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.