---
title: "Microsoft Surface vs TCL: Which is searched more?"
description: "Which is more popular in search, Microsoft Surface or TCL? Compare estimated monthly branded-search demand and Share of Search inside the Tablet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-surface-vs-tcl"
publisher: "Brandwave"
---

# Microsoft Surface vs TCL: Which is searched more?

Which is more popular in search, Microsoft Surface or TCL? Compare estimated monthly branded-search demand and Share of Search inside the Tablet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Microsoft Surface and TCL
- **Competitive set**: Tablet brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Microsoft Surface Share of Search**: 2.3%
- **TCL Share of Search**: 7.7%

## Which is more popular in search, Microsoft Surface or TCL?

- In September 2026, TCL had more branded searches than Microsoft Surface among tablet brands worldwide. TCL was estimated to have 1.2M branded searches compared to Microsoft Surface’s 368K, and held a 7.7% Share of Search versus Microsoft Surface’s 2.3%.
- TCL was ahead of Microsoft Surface in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Surface’s estimated Share of Search among tablet brands worldwide moved from 2.6% to 2.3%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, TCL’s estimated Share of Search among tablet brands worldwide moved from 8.6% to 7.7%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for tablet brands worldwide in September 2026?

- In September 2026, TCL gained estimated Share of Search among tablet brands worldwide, from 7.1% to 7.7%.
- In September 2026, Microsoft Surface rose from 5th to 4th among tablet brands worldwide.

## Month by month

| Month | Microsoft Surface estimated searches | Microsoft Surface Share of Search | Microsoft Surface rank | TCL estimated searches | TCL Share of Search | TCL rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 2.6% | 5 | 1.2M | 8.6% | 3 |
| Nov 2025 | 368K | 1.9% | 5 | 1.2M | 6.5% | 3 |
| Dec 2025 | 301K | 1.7% | 5 | 1M | 5.7% | 3 |
| Jan 2026 | 301K | 1.9% | 5 | 1.2M | 7.7% | 3 |
| Feb 2026 | 301K | 2.3% | 5 | 1M | 7.7% | 3 |
| Mar 2026 | 368K | 2.6% | 4 | 1.2M | 8.7% | 3 |
| Apr 2026 | 301K | 2.6% | 5 | 1M | 8.6% | 3 |
| May 2026 | 246K | 2.1% | 5 | 1M | 8.6% | 3 |
| Jun 2026 | 368K | 3% | 4 | 1.2M | 9.8% | 3 |
| Jul 2026 | 301K | 2.2% | 5 | 1M | 7.2% | 3 |
| Aug 2026 | 301K | 2.1% | 5 | 1M | 7.1% | 3 |
| Sep 2026 | 368K | 2.3% | 4 | 1.2M | 7.7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Surface’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Microsoft Surface**: Measured on the search term “microsoftsurface”.
- **TCL**: Measured on the search term “tcl”.

- [Microsoft Surface profile](/demand/global-en/brands/microsoft-surface)
- [TCL profile](/demand/global-en/brands/tcl)
- [All tablet brands worldwide](/demand/global-en/categories/tablet-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Microsoft Surface or TCL?

In September 2026, TCL had more branded searches than Microsoft Surface among tablet brands worldwide. TCL was estimated to have 1.2M branded searches compared to Microsoft Surface’s 368K, and held a 7.7% Share of Search versus Microsoft Surface’s 2.3%.

## Cite this page

Brandwave. "Microsoft Surface vs TCL: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/microsoft-surface-vs-tcl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-surface-vs-tcl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.