---
title: "Microsoft Surface vs Samsung: Which is more popular by branded search?"
description: "Which is more popular in search, Microsoft Surface or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Tablet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-surface-vs-samsung"
publisher: "Brandwave"
---

# Microsoft Surface vs Samsung: Which is more popular by branded search?

Which is more popular in search, Microsoft Surface or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Tablet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Microsoft Surface and Samsung
- **Competitive set**: Tablet brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Microsoft Surface Share of Search**: 0.07%
- **Samsung Share of Search**: 0.1%

## Which is more popular in search, Microsoft Surface or Samsung?

- In August 2026, Samsung had more branded searches than Microsoft Surface among tablet brands worldwide. Samsung was estimated to have 422K branded searches compared to Microsoft Surface’s 301K, and held a 0.1% Share of Search versus Microsoft Surface’s 0.07%.
- The lead changed hands 2 times in the 11 months ending August 2026: Microsoft Surface took it in June 2026, Samsung took it in July 2026.
- Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among tablet brands worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among tablet brands worldwide moved from 0.11% to 0.1%, and its estimated monthly branded searches moved from 452K to 422K.

## How did search popularity change for tablet brands worldwide in August 2026?

- Estimated monthly branded searches for Microsoft Surface worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

## Month by month

| Month | Microsoft Surface estimated searches | Microsoft Surface Share of Search | Microsoft Surface rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 0.09% | 5 | 452K | 0.11% | 4 |
| Nov 2025 | 368K | 0.07% | 5 | 431K | 0.08% | 4 |
| Dec 2025 | 301K | 0.06% | 5 | 397K | 0.08% | 4 |
| Jan 2026 | 301K | 0.07% | 5 | 397K | 0.09% | 4 |
| Feb 2026 | 301K | 0.09% | 5 | 377K | 0.11% | 4 |
| Mar 2026 | 368K | 0.09% | 5 | 377K | 0.09% | 4 |
| Apr 2026 | 301K | 0.09% | 5 | 352K | 0.1% | 4 |
| May 2026 | 246K | 0.06% | 5 | 352K | 0.08% | 4 |
| Jun 2026 | 368K | 0.09% | 4 | 352K | 0.08% | 5 |
| Jul 2026 | 301K | 0.07% | 5 | 377K | 0.09% | 4 |
| Aug 2026 | 301K | 0.07% | 5 | 422K | 0.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Surface’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Microsoft Surface**: Measured on the search term “microsoftsurface”.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.

- [Microsoft Surface profile](/demand/global-en/brands/microsoft-surface)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All tablet brands worldwide](/demand/global-en/categories/tablet-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Microsoft Surface or Samsung?

In August 2026, Samsung had more branded searches than Microsoft Surface among tablet brands worldwide. Samsung was estimated to have 422K branded searches compared to Microsoft Surface’s 301K, and held a 0.1% Share of Search versus Microsoft Surface’s 0.07%.

## Cite this page

Brandwave. "Microsoft Surface vs Samsung: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/microsoft-surface-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-surface-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.