---
title: "Microsoft SQL Server vs PostgreSQL: Which is more popular by branded search?"
description: "Which is more popular in search, Microsoft SQL Server or PostgreSQL? Compare estimated monthly branded-search demand and Share of Search inside the Database platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-sql-server-vs-postgresql"
publisher: "Brandwave"
---

# Microsoft SQL Server vs PostgreSQL: Which is more popular by branded search?

Which is more popular in search, Microsoft SQL Server or PostgreSQL? Compare estimated monthly branded-search demand and Share of Search inside the Database platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Microsoft SQL Server and PostgreSQL
- **Competitive set**: Database platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Microsoft SQL Server Share of Search**: 4.2%
- **PostgreSQL Share of Search**: 1.6%

## Which is more popular in search, Microsoft SQL Server or PostgreSQL?

- In August 2026, Microsoft SQL Server had more branded searches than PostgreSQL among database platforms worldwide. Microsoft SQL Server was estimated to have 90.5K branded searches compared to PostgreSQL’s 33.1K, and held a 4.2% Share of Search versus PostgreSQL’s 1.6%.
- Microsoft SQL Server was ahead of PostgreSQL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft SQL Server’s estimated Share of Search among database platforms worldwide moved from 4.3% to 4.2%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 11 months ending August 2026, PostgreSQL’s estimated Share of Search among database platforms worldwide moved from 0.71% to 1.6%, and its estimated monthly branded searches moved from 22.2K to 33.1K.

## How did search popularity change for database platforms worldwide in August 2026?

- PostgreSQL’s estimated Share of Search among database platforms worldwide has gained ground for 3 months in a row, from 1% to 1.6% in August 2026.
- Estimated monthly branded searches for Microsoft SQL Server worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

## Month by month

| Month | Microsoft SQL Server estimated searches | Microsoft SQL Server Share of Search | Microsoft SQL Server rank | PostgreSQL estimated searches | PostgreSQL Share of Search | PostgreSQL rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 4.3% | 4 | 22.2K | 0.71% | 5 |
| Nov 2025 | 135K | 4.9% | 4 | 22.2K | 0.81% | 6 |
| Dec 2025 | 110K | 3.9% | 4 | 22.2K | 0.78% | 5 |
| Jan 2026 | 135K | 4.6% | 4 | 22.2K | 0.76% | 6 |
| Feb 2026 | 110K | 4.2% | 4 | 22.2K | 0.86% | 6 |
| Mar 2026 | 135K | 4.4% | 4 | 27.1K | 0.88% | 6 |
| Apr 2026 | 110K | 3.2% | 4 | 27.1K | 0.78% | 6 |
| May 2026 | 110K | 4.3% | 4 | 27.1K | 1% | 6 |
| Jun 2026 | 90.5K | 3.6% | 4 | 33.1K | 1.3% | 5 |
| Jul 2026 | 90.5K | 4.1% | 4 | 33.1K | 1.5% | 6 |
| Aug 2026 | 90.5K | 4.2% | 4 | 33.1K | 1.6% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Microsoft SQL Server’s and PostgreSQL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Microsoft SQL Server**: Measured on the search term “microsoft sql server”.
- **PostgreSQL**: Measured on the search term “postgresql database”.

- [Microsoft SQL Server profile](/demand/global-en/brands/microsoft-sql-server)
- [PostgreSQL profile](/demand/global-en/brands/postgresql)
- [All database platforms worldwide](/demand/global-en/categories/database-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Microsoft SQL Server or PostgreSQL?

In August 2026, Microsoft SQL Server had more branded searches than PostgreSQL among database platforms worldwide. Microsoft SQL Server was estimated to have 90.5K branded searches compared to PostgreSQL’s 33.1K, and held a 4.2% Share of Search versus PostgreSQL’s 1.6%.

## Cite this page

Brandwave. "Microsoft SQL Server vs PostgreSQL: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/microsoft-sql-server-vs-postgresql

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-sql-server-vs-postgresql. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.