--- title: "Microsoft Purview vs Zscaler: Which is searched more?" description: "Is Microsoft Purview or Zscaler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data loss prevention platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-purview-vs-zscaler" publisher: "Brandwave" --- # Microsoft Purview vs Zscaler: Which is searched more? Is Microsoft Purview or Zscaler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data loss prevention platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Purview and Zscaler - **Competitive set**: Data loss prevention platforms - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft Purview Share of Search**: 14.9% - **Zscaler Share of Search**: 49.5% ## Is Microsoft Purview or Zscaler more popular in search? - In September 2026, Zscaler had more branded searches than Microsoft Purview among data loss prevention platforms worldwide. Zscaler had about 201,000 branded searches, while Microsoft Purview had 60,500. Zscaler made up 49.5% of all data loss prevention platform searches we track, and Microsoft Purview accounted for 14.9%. - Zscaler was ahead of Microsoft Purview in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data loss prevention platforms worldwide moved from 10.5% to 14.9%, and its estimated monthly branded searches moved from 49.5K to 60.5K. - Across the 12 months ending September 2026, Zscaler’s share of searches among data loss prevention platforms worldwide moved from 52% to 49.5%, and its estimated monthly branded searches moved from 246K to 201K. ## Top data loss prevention platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Purview was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zscaler was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Purview was listed before Zscaler in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Purview | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Forcepoint | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Netskope | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Symantec | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Trellix | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Zscaler | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about data loss prevention platforms - Asked ChatGPT "Which data loss prevention platform should I use?": 1. Microsoft Purview, 2. Netskope, 3. Forcepoint, 4. Symantec - Asked ChatGPT "What are the best data loss prevention platforms?": 1. Microsoft Purview, 2. Netskope, 3. Forcepoint, 4. Symantec, 5. Zscaler - Asked ChatGPT "What's the best data loss prevention platform for sensitive data protection?": 1. Microsoft Purview, 2. Forcepoint, 3. Netskope, 4. Symantec - Searched Google, AI Overview "dlp software": 1. Microsoft Purview, 2. Forcepoint, 3. Symantec, 4. Trellix - Searched Google, AI Overview "data leak prevention": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data loss prevention platforms worldwide in September 2026? - In September 2026, Microsoft Purview gained share of searches among data loss prevention platforms worldwide, from 13.2% to 14.9%. - In September 2026, Zscaler lost share of searches among data loss prevention platforms worldwide, from 53.6% to 49.5%. ## Month by month | Month | Microsoft Purview estimated searches | Microsoft Purview Share of Search | Microsoft Purview rank | Zscaler estimated searches | Zscaler Share of Search | Zscaler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 10.5% | 3 | 246K | 52% | 1 | | Nov 2025 | 49.5K | 12.2% | 3 | 201K | 49.4% | 1 | | Dec 2025 | 40.5K | 11.9% | 3 | 165K | 48.6% | 1 | | Jan 2026 | 49.5K | 12.5% | 3 | 201K | 50.8% | 1 | | Feb 2026 | 49.5K | 12.5% | 3 | 201K | 50.8% | 1 | | Mar 2026 | 60.5K | 14.5% | 2 | 201K | 48.1% | 1 | | Apr 2026 | 60.5K | 15% | 2 | 201K | 49.9% | 1 | | May 2026 | 49.5K | 10.8% | 3 | 246K | 53.9% | 1 | | Jun 2026 | 60.5K | 14.9% | 2 | 201K | 49.5% | 1 | | Jul 2026 | 49.5K | 13.2% | 2 | 201K | 53.6% | 1 | | Aug 2026 | 49.5K | 13.2% | 2 | 201K | 53.6% | 1 | | Sep 2026 | 60.5K | 14.9% | 2 | 201K | 49.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Purview’s and Zscaler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Purview**: Measured on the search term “microsoft purview”. - **Zscaler**: Measured on the search term “zscaler”. - [Microsoft Purview profile](/demand/global-en/brands/microsoft-purview) - [Zscaler profile](/demand/global-en/brands/zscaler) - [All data loss prevention platforms worldwide](/demand/global-en/categories/data-loss-prevention-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Purview or Zscaler more popular in search? In September 2026, Zscaler had more branded searches than Microsoft Purview among data loss prevention platforms worldwide. Zscaler had about 201,000 branded searches, while Microsoft Purview had 60,500. Zscaler made up 49.5% of all data loss prevention platform searches we track, and Microsoft Purview accounted for 14.9%. ## Cite this page Brandwave. "Microsoft Purview vs Zscaler: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/microsoft-purview-vs-zscaler This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-purview-vs-zscaler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.