--- title: "Microsoft Purview vs Proofpoint: Which is searched more?" description: "Is Microsoft Purview or Proofpoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email archiving platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-purview-vs-proofpoint" publisher: "Brandwave" --- # Microsoft Purview vs Proofpoint: Which is searched more? Is Microsoft Purview or Proofpoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email archiving platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Purview and Proofpoint - **Competitive set**: Email archiving platforms - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft Purview Share of Search**: 20.3% - **Proofpoint Share of Search**: 20.3% ## Is Microsoft Purview or Proofpoint more popular in search? - In September 2026, Microsoft Purview and Proofpoint were level in searches among email archiving platforms worldwide, with an estimated 60.5K branded searches each, at 20.3% of the total each. - Microsoft Purview was ahead of Proofpoint in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among email archiving platforms worldwide moved from 17% to 20.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K. - Across the 12 months ending September 2026, Proofpoint’s share of searches among email archiving platforms worldwide moved from 20.8% to 20.3%, and its estimated monthly branded searches held steady at 60.5K. ## Top email archiving platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Proofpoint was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Purview was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Purview was listed before Proofpoint in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mimecast | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Purview | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Proofpoint | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Google Vault | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Barracuda | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Smarsh | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Global Relay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about email archiving platforms - Asked ChatGPT "Which email archiving platform should I use?": 1. Microsoft Purview, 2. Mimecast, 3. Proofpoint, 4. Barracuda, 5. Google Vault - Asked ChatGPT "What are the best email archiving platforms?": 1. Microsoft Purview, 2. Google Vault, 3. Proofpoint, 4. Mimecast, 5. Barracuda, 6. Smarsh - Asked ChatGPT "What's the best email archiving platform for business compliance?": 1. Microsoft Purview, 2. Mimecast, 3. Proofpoint, 4. Smarsh, 5. Google Vault - Searched Google, AI Overview "email archiving platform": 1. Mimecast - Searched Google, AI Overview "best email archiving": 1. Mimecast, 2. Proofpoint, 3. Barracuda, 4. Google Vault Not named in any answer: Global Relay. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for email archiving platforms worldwide in September 2026? - In September 2026, Microsoft Purview overtook Proofpoint to rank 2nd among email archiving platforms worldwide, with 20.3% of the searches. - In September 2026, Proofpoint lost share of searches among email archiving platforms worldwide, from 23% to 20.3%. ## Month by month | Month | Microsoft Purview estimated searches | Microsoft Purview Share of Search | Microsoft Purview rank | Proofpoint estimated searches | Proofpoint Share of Search | Proofpoint rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 17% | 3 | 60.5K | 20.8% | 2 | | Nov 2025 | 49.5K | 18.8% | 3 | 60.5K | 23% | 2 | | Dec 2025 | 40.5K | 16.7% | 3 | 49.5K | 20.4% | 2 | | Jan 2026 | 49.5K | 17.2% | 3 | 60.5K | 21% | 2 | | Feb 2026 | 49.5K | 18.8% | 3 | 60.5K | 23% | 2 | | Mar 2026 | 60.5K | 18.9% | 3 | 74K | 23.1% | 2 | | Apr 2026 | 60.5K | 21.2% | 2 | 60.5K | 21.2% | 3 | | May 2026 | 49.5K | 18.3% | 3 | 60.5K | 22.4% | 2 | | Jun 2026 | 60.5K | 20.1% | 2 | 60.5K | 20.1% | 3 | | Jul 2026 | 49.5K | 19.2% | 2 | 49.5K | 19.2% | 3 | | Aug 2026 | 49.5K | 18.8% | 3 | 60.5K | 23% | 2 | | Sep 2026 | 60.5K | 20.3% | 2 | 60.5K | 20.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Purview’s and Proofpoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Purview**: Measured on the search term “microsoft purview”. - **Proofpoint**: Measured on the search term “proofpoint”. - [Microsoft Purview profile](/demand/global-en/brands/microsoft-purview) - [Proofpoint profile](/demand/global-en/brands/proofpoint) - [All email archiving platforms worldwide](/demand/global-en/categories/email-archiving-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Purview or Proofpoint more popular in search? In September 2026, Microsoft Purview and Proofpoint were level in searches among email archiving platforms worldwide, with an estimated 60.5K branded searches each, at 20.3% of the total each. ## Cite this page Brandwave. "Microsoft Purview vs Proofpoint: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/microsoft-purview-vs-proofpoint This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-purview-vs-proofpoint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.