--- title: "Microsoft Power BI vs Power BI: Which is more popular by branded search?" description: "Which is more popular in search, Microsoft Power BI or Power BI? Compare estimated monthly branded-search demand and Share of Search inside the Business intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-power-bi-vs-power-bi" publisher: "Brandwave" --- # Microsoft Power BI vs Power BI: Which is more popular by branded search? Which is more popular in search, Microsoft Power BI or Power BI? Compare estimated monthly branded-search demand and Share of Search inside the Business intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Power BI and Power BI - **Competitive set**: Business intelligence platforms - **Market**: Global - **Month measured**: Aug 2026 - **Microsoft Power BI Share of Search**: 52.9% - **Power BI Share of Search**: 42.8% ## Which is more popular in search, Microsoft Power BI or Power BI? - In August 2026, Microsoft Power BI had more branded searches than Power BI among business intelligence platforms worldwide. Microsoft Power BI was estimated to have 2.8M branded searches compared to Power BI’s 2.2M, and held a 52.9% Share of Search versus Power BI’s 42.8%. - Microsoft Power BI was ahead of Power BI in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Microsoft Power BI’s estimated Share of Search among business intelligence platforms worldwide moved from 50.2% to 52.9%, and its estimated monthly branded searches moved from 3M to 2.8M. - Across the 11 months ending August 2026, Power BI’s estimated Share of Search among business intelligence platforms worldwide moved from 45.2% to 42.8%, and its estimated monthly branded searches moved from 2.7M to 2.2M. ## How did search popularity change for business intelligence platforms worldwide in August 2026? - Estimated monthly branded searches for Power BI worldwide fell 18.2% over 11 measured months, from 2.7M to 2.2M in August 2026. ## Month by month | Month | Microsoft Power BI estimated searches | Microsoft Power BI Share of Search | Microsoft Power BI rank | Power BI estimated searches | Power BI Share of Search | Power BI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3M | 50.2% | 1 | 2.7M | 45.2% | 2 | | Nov 2025 | 3.1M | 50.6% | 1 | 2.7M | 45.2% | 2 | | Dec 2025 | 2.5M | 50% | 1 | 2.2M | 45.1% | 2 | | Jan 2026 | 3.1M | 50.6% | 1 | 2.7M | 45.3% | 2 | | Feb 2026 | 3M | 50.4% | 1 | 2.7M | 45.5% | 2 | | Mar 2026 | 3.1M | 50.3% | 1 | 2.7M | 44.7% | 2 | | Apr 2026 | 3.1M | 50.8% | 1 | 2.7M | 45.1% | 2 | | May 2026 | 3.1M | 51.3% | 1 | 2.7M | 44.7% | 2 | | Jun 2026 | 2.7M | 52.2% | 1 | 2.2M | 43.5% | 2 | | Jul 2026 | 2.8M | 53% | 1 | 2.2M | 42.8% | 2 | | Aug 2026 | 2.8M | 52.9% | 1 | 2.2M | 42.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Power BI’s and Power BI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Power BI**: Measured on the search terms “microsoft power bi”, “microsoft power bi app”, “microsoft power bi online”, “microsoft power bi software”, “microsoft powerbi”, “microsoftpowerbi”, “power bi desktop” and “powerbi”, summed into one figure. - **Power BI**: Measured on the search term “power bi”. - [Microsoft Power BI profile](/demand/global-en/brands/microsoft-power-bi) - [Power BI profile](/demand/global-en/brands/power-bi) - [All business intelligence platforms worldwide](/demand/global-en/categories/business-intelligence-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Microsoft Power BI or Power BI? In August 2026, Microsoft Power BI had more branded searches than Power BI among business intelligence platforms worldwide. Microsoft Power BI was estimated to have 2.8M branded searches compared to Power BI’s 2.2M, and held a 52.9% Share of Search versus Power BI’s 42.8%. ## Cite this page Brandwave. "Microsoft Power BI vs Power BI: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/microsoft-power-bi-vs-power-bi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-power-bi-vs-power-bi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.