--- title: "Microsoft Power BI vs Plotly: Which is searched more?" description: "Is Microsoft Power BI or Plotly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data visualisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-power-bi-vs-plotly" publisher: "Brandwave" --- # Microsoft Power BI vs Plotly: Which is searched more? Is Microsoft Power BI or Plotly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data visualisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Power BI and Plotly - **Competitive set**: Data visualisation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft Power BI Share of Search**: 58% - **Plotly Share of Search**: 0.75% ## Is Microsoft Power BI or Plotly more popular in search? - In September 2026, Microsoft Power BI had more branded searches than Plotly among data visualisation platforms worldwide. Microsoft Power BI had about 2.6 million branded searches, while Plotly had 33,100. Microsoft Power BI made up 58% of all data visualisation platform searches we track, and Plotly accounted for 0.75%. - Microsoft Power BI was ahead of Plotly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Power BI’s share of searches among data visualisation platforms worldwide moved from 55% to 58%, and its estimated monthly branded searches moved from 3M to 2.6M. - Across the 12 months ending September 2026, Plotly’s share of searches among data visualisation platforms worldwide moved from 1.3% to 0.75%, and its estimated monthly branded searches moved from 74K to 33.1K. ## Top data visualisation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Power BI appeared in all five answers. Plotly was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Microsoft Power BI was listed before Plotly in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Power BI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tableau | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Looker Studio | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Qlik | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Plotly | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Domo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Flourish | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Datawrapper | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Grafana | 9th | 2 of 3 | 1 of 2 | 3 of 5 | | Metabase | 10th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about data visualisation platforms - Asked ChatGPT "Which data visualisation platform should I use?": 1. Microsoft Power BI, 2. Tableau, 3. Looker Studio, 4. Plotly - Asked ChatGPT "What are the best data visualisation platforms?": 1. Microsoft Power BI, 2. Tableau, 3. Looker Studio, 4. Qlik, 5. Plotly, 6. Metabase, 7. Flourish, 8. Grafana - Asked ChatGPT "What's the best data visualisation platform for dashboards?": 1. Microsoft Power BI, 2. Tableau, 3. Looker Studio, 4. Grafana, 5. Metabase - Searched Google, AI Overview "data visualisation platforms": 1. Tableau, 2. Microsoft Power BI, 3. Domo, 4. Qlik, 5. Looker Studio, 6. Flourish, 7. Datawrapper, 8. Plotly, 9. Grafana - Searched Google, AI Overview "data visualization software": 1. Tableau, 2. Microsoft Power BI, 3. Qlik, 4. Looker Studio, 5. Datawrapper, 6. Plotly Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data visualisation platforms worldwide in September 2026? - In September 2026, Microsoft Power BI lost share of searches among data visualisation platforms worldwide, from 60.3% to 58%. - Estimated monthly branded searches for Plotly worldwide fell 55.3% over 12 measured months, from 74K to 33.1K in September 2026. ## Month by month | Month | Microsoft Power BI estimated searches | Microsoft Power BI Share of Search | Microsoft Power BI rank | Plotly estimated searches | Plotly Share of Search | Plotly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3M | 55% | 1 | 74K | 1.3% | 8 | | Nov 2025 | 3.1M | 59.6% | 1 | 60.5K | 1.2% | 8 | | Dec 2025 | 2.5M | 55.6% | 1 | 49.5K | 1.1% | 8 | | Jan 2026 | 3.1M | 58.6% | 1 | 60.5K | 1.2% | 8 | | Feb 2026 | 3M | 59.7% | 1 | 49.5K | 0.97% | 8 | | Mar 2026 | 3.1M | 58.5% | 1 | 60.5K | 1.1% | 8 | | Apr 2026 | 3.1M | 58.9% | 1 | 60.5K | 1.2% | 8 | | May 2026 | 3.1M | 61.3% | 1 | 49.5K | 0.97% | 8 | | Jun 2026 | 2.7M | 57.8% | 1 | 49.5K | 1.1% | 8 | | Jul 2026 | 2.8M | 60% | 1 | 40.5K | 0.88% | 8 | | Aug 2026 | 2.8M | 60.3% | 1 | 40.5K | 0.88% | 8 | | Sep 2026 | 2.6M | 58% | 1 | 33.1K | 0.75% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Power BI’s and Plotly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Power BI**: Measured on the search terms “microsoft power bi”, “microsoft power bi app”, “microsoft power bi software”, “microsoft powerbi”, “power bi desktop” and “powerbi”, summed into one figure. - **Plotly**: Measured on the search term “plotly”. - [Microsoft Power BI profile](/demand/global-en/brands/microsoft-power-bi) - [Plotly profile](/demand/global-en/brands/plotly) - [All data visualisation platforms worldwide](/demand/global-en/categories/data-visualisation-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Power BI or Plotly more popular in search? In September 2026, Microsoft Power BI had more branded searches than Plotly among data visualisation platforms worldwide. Microsoft Power BI had about 2.6 million branded searches, while Plotly had 33,100. Microsoft Power BI made up 58% of all data visualisation platform searches we track, and Plotly accounted for 0.75%. ## Cite this page Brandwave. "Microsoft Power BI vs Plotly: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/microsoft-power-bi-vs-plotly This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-power-bi-vs-plotly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.