--- title: "Microsoft Power BI vs NielsenIQ: Which is searched more?" description: "Is Microsoft Power BI or NielsenIQ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-power-bi-vs-nielseniq" publisher: "Brandwave" --- # Microsoft Power BI vs NielsenIQ: Which is searched more? Is Microsoft Power BI or NielsenIQ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Power BI and NielsenIQ - **Competitive set**: Retail analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft Power BI Share of Search**: 70.9% - **NielsenIQ Share of Search**: 6.4% ## Is Microsoft Power BI or NielsenIQ more popular in search? - In September 2026, Microsoft Power BI had more branded searches than NielsenIQ among retail analytics platforms worldwide. Microsoft Power BI had about 2.2 million branded searches, while NielsenIQ had 201,000. Microsoft Power BI made up 70.9% of all retail analytics platform searches we track, and NielsenIQ accounted for 6.4%. - Microsoft Power BI was ahead of NielsenIQ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Power BI’s share of searches among retail analytics platforms worldwide moved from 68.7% to 70.9%, and its estimated monthly branded searches moved from 2.7M to 2.2M. - Across the 12 months ending September 2026, NielsenIQ’s share of searches among retail analytics platforms worldwide moved from 5% to 6.4%, and its estimated monthly branded searches held steady at 201K. ## Top retail analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Power BI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NielsenIQ was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Power BI was listed before NielsenIQ in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Power BI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Tableau | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | RELEX Solutions | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | NielsenIQ | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Circana | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Kantar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Euromonitor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about retail analytics platforms - Asked ChatGPT "Which retail analytics platform should I use?": 1. Microsoft Power BI, 2. Tableau, 3. RELEX Solutions, 4. NielsenIQ - Asked ChatGPT "What are the best retail analytics platforms?": 1. Microsoft Power BI, 2. Tableau, 3. RELEX Solutions, 4. Circana - Asked ChatGPT "What's the best retail analytics platform for a retail team?": 1. Microsoft Power BI, 2. Tableau - Searched Google, AI Overview "retail analytics software": named none of the brands we track - Searched Google, AI Overview "retail analytics tools": 1. Tableau, 2. Microsoft Power BI Not named in any answer: Kantar and Euromonitor. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for retail analytics platforms worldwide in September 2026? - Estimated monthly branded searches for Microsoft Power BI worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. ## Month by month | Month | Microsoft Power BI estimated searches | Microsoft Power BI Share of Search | Microsoft Power BI rank | NielsenIQ estimated searches | NielsenIQ Share of Search | NielsenIQ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 68.7% | 1 | 201K | 5% | 3 | | Nov 2025 | 2.7M | 72% | 1 | 201K | 5.3% | 3 | | Dec 2025 | 2.2M | 71.1% | 1 | 201K | 6.4% | 3 | | Jan 2026 | 2.7M | 71.7% | 1 | 246K | 6.4% | 3 | | Feb 2026 | 2.7M | 72.6% | 1 | 201K | 5.3% | 3 | | Mar 2026 | 2.7M | 71.9% | 1 | 201K | 5.3% | 3 | | Apr 2026 | 2.7M | 72.1% | 1 | 201K | 5.3% | 3 | | May 2026 | 2.7M | 74.7% | 1 | 201K | 5.5% | 3 | | Jun 2026 | 2.2M | 71.2% | 1 | 201K | 6.4% | 3 | | Jul 2026 | 2.2M | 71.3% | 1 | 201K | 6.4% | 3 | | Aug 2026 | 2.2M | 71.2% | 1 | 201K | 6.4% | 3 | | Sep 2026 | 2.2M | 70.9% | 1 | 201K | 6.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Power BI’s and NielsenIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Power BI**: Measured on the search term “powerbi”. - **NielsenIQ**: Measured on the search term “nielseniq”. - [Microsoft Power BI profile](/demand/global-en/brands/microsoft-power-bi) - [NielsenIQ profile](/demand/global-en/brands/nielseniq) - [All retail analytics platforms worldwide](/demand/global-en/categories/retail-analytics-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Power BI or NielsenIQ more popular in search? In September 2026, Microsoft Power BI had more branded searches than NielsenIQ among retail analytics platforms worldwide. Microsoft Power BI had about 2.2 million branded searches, while NielsenIQ had 201,000. Microsoft Power BI made up 70.9% of all retail analytics platform searches we track, and NielsenIQ accounted for 6.4%. ## Cite this page Brandwave. "Microsoft Power BI vs NielsenIQ: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/microsoft-power-bi-vs-nielseniq This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-power-bi-vs-nielseniq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.