---
title: "Microsoft Forms vs Qualtrics: Which is searched more?"
description: "Which is more popular in search, Microsoft Forms or Qualtrics? Compare estimated monthly branded-search demand and Share of Search inside the Survey and form tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-forms-vs-qualtrics"
publisher: "Brandwave"
---

# Microsoft Forms vs Qualtrics: Which is searched more?

Which is more popular in search, Microsoft Forms or Qualtrics? Compare estimated monthly branded-search demand and Share of Search inside the Survey and form tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Microsoft Forms and Qualtrics
- **Competitive set**: Survey and form tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Microsoft Forms Share of Search**: 11.5%
- **Qualtrics Share of Search**: 1.3%

## Which is more popular in search, Microsoft Forms or Qualtrics?

- In September 2026, Microsoft Forms had more branded searches than Qualtrics among survey and form tools worldwide. Microsoft Forms was estimated to have 2.1M branded searches compared to Qualtrics’ 246K, and held an 11.5% Share of Search versus Qualtrics’ 1.3%.
- Microsoft Forms was ahead of Qualtrics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Forms’ estimated Share of Search among survey and form tools worldwide moved from 13.2% to 11.5%, and its estimated monthly branded searches held steady at 2.1M.
- Across the 12 months ending September 2026, Qualtrics’ estimated Share of Search among survey and form tools worldwide moved from 2.3% to 1.3%, and its estimated monthly branded searches moved from 368K to 246K.

## How did search popularity change for survey and form tools worldwide in September 2026?

- Estimated monthly branded searches for Qualtrics worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

## Month by month

| Month | Microsoft Forms estimated searches | Microsoft Forms Share of Search | Microsoft Forms rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.1M | 13.2% | 2 | 368K | 2.3% | 6 |
| Nov 2025 | 1.8M | 11.4% | 2 | 301K | 1.9% | 6 |
| Dec 2025 | 1.5M | 11.3% | 2 | 246K | 1.9% | 6 |
| Jan 2026 | 1.7M | 11.3% | 2 | 246K | 1.6% | 6 |
| Feb 2026 | 1.8M | 11.5% | 2 | 301K | 1.9% | 6 |
| Mar 2026 | 2.2M | 13.3% | 2 | 368K | 2.2% | 6 |
| Apr 2026 | 2.1M | 11.3% | 2 | 368K | 2% | 6 |
| May 2026 | 1.8M | 11.4% | 2 | 301K | 1.9% | 6 |
| Jun 2026 | 1.8M | 11.5% | 2 | 246K | 1.6% | 6 |
| Jul 2026 | 1.5M | 11.3% | 2 | 201K | 1.6% | 6 |
| Aug 2026 | 1.7M | 11.3% | 2 | 201K | 1.3% | 6 |
| Sep 2026 | 2.1M | 11.5% | 2 | 246K | 1.3% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Forms’ and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Microsoft Forms**: Measured on the search terms “creating microsoft forms”, “forms microsoft”, “forms office”, “microsoft form”, “Microsoft Forms”, “microsoft forms app”, “microsoft forms quiz”, “microsoft forms survey”, “microsoftforms”, “MS Forms” and “office forms”, summed into one figure.
- **Qualtrics**: Measured on the search term “qualtrics”.

- [Microsoft Forms profile](/demand/global-en/brands/microsoft-forms)
- [Qualtrics profile](/demand/global-en/brands/qualtrics)
- [All survey and form tools worldwide](/demand/global-en/categories/survey-and-form-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Microsoft Forms or Qualtrics?

In September 2026, Microsoft Forms had more branded searches than Qualtrics among survey and form tools worldwide. Microsoft Forms was estimated to have 2.1M branded searches compared to Qualtrics’ 246K, and held an 11.5% Share of Search versus Qualtrics’ 1.3%.

## Cite this page

Brandwave. "Microsoft Forms vs Qualtrics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/microsoft-forms-vs-qualtrics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-forms-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.