--- title: "Microsoft Fabric vs Redshift: Which is searched more?" description: "Is Microsoft Fabric or Redshift more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data warehouses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-fabric-vs-redshift" publisher: "Brandwave" --- # Microsoft Fabric vs Redshift: Which is searched more? Is Microsoft Fabric or Redshift more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data warehouses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Fabric and Redshift - **Competitive set**: Data warehouses - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft Fabric Share of Search**: 14.2% - **Redshift Share of Search**: 0.25% ## Is Microsoft Fabric or Redshift more popular in search? - In September 2026, Microsoft Fabric had more branded searches than Redshift among data warehouses worldwide. Microsoft Fabric had about 135,000 branded searches, while Redshift had 2,340. Microsoft Fabric made up 14.2% of all data warehouse searches we track, and Redshift accounted for 0.25%. - Microsoft Fabric was ahead of Redshift in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Fabric’s share of searches among data warehouses worldwide moved from 15.7% to 14.2%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Redshift’s share of searches among data warehouses worldwide moved from 0.51% to 0.25%, and its estimated monthly branded searches moved from 4.3K to 2.3K. ## Top data warehouses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Redshift appeared in all five answers. Microsoft Fabric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Redshift was listed before Microsoft Fabric in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Snowflake | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | BigQuery | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Redshift | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Databricks | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Fabric | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Azure Synapse | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | ClickHouse | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Teradata | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data warehouses - Asked ChatGPT "Which data warehouse should I use?": 1. Snowflake, 2. BigQuery, 3. Databricks, 4. Redshift - Asked ChatGPT "What are the best data warehouses?": 1. Snowflake, 2. BigQuery, 3. Databricks, 4. Redshift, 5. Microsoft Fabric, 6. ClickHouse - Asked ChatGPT "What's the best data warehouse for data storage?": 1. Snowflake, 2. BigQuery, 3. Redshift, 4. Databricks, 5. Microsoft Fabric - Searched Google, AI Overview "data warehouses": 1. Snowflake, 2. BigQuery, 3. Redshift - Searched Google, AI Overview "cloud data warehouse": 1. Snowflake, 2. Redshift, 3. BigQuery, 4. Azure Synapse, 5. Databricks Not named in any answer: Teradata. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data warehouses worldwide in September 2026? - In September 2026, Microsoft Fabric overtook ClickHouse to rank 3rd among data warehouses worldwide, with 14.2% of the searches. - Redshift’s share of searches among data warehouses worldwide has lost ground for 3 months in a row, from 1.7% to 0.25% in September 2026. ## Month by month | Month | Microsoft Fabric estimated searches | Microsoft Fabric Share of Search | Microsoft Fabric rank | Redshift estimated searches | Redshift Share of Search | Redshift rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 15.7% | 3 | 4.3K | 0.51% | 7 | | Nov 2025 | 135K | 15.8% | 3 | 4K | 0.47% | 7 | | Dec 2025 | 110K | 14% | 3 | 4K | 0.51% | 7 | | Jan 2026 | 135K | 15.3% | 4 | 4.5K | 0.51% | 7 | | Feb 2026 | 135K | 15.8% | 3 | 4.5K | 0.53% | 7 | | Mar 2026 | 135K | 15.8% | 3 | 4.5K | 0.53% | 7 | | Apr 2026 | 135K | 15.8% | 3 | 5.3K | 0.61% | 7 | | May 2026 | 110K | 13.2% | 4 | 7.9K | 0.95% | 7 | | Jun 2026 | 135K | 14% | 3 | 16.1K | 1.7% | 5 | | Jul 2026 | 135K | 15.8% | 3 | 7.9K | 0.93% | 6 | | Aug 2026 | 110K | 13.3% | 4 | 2.9K | 0.36% | 7 | | Sep 2026 | 135K | 14.2% | 3 | 2.3K | 0.25% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Fabric’s and Redshift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Fabric**: Measured on the search term “microsoftfabric”. - **Redshift**: Measured on the search terms “redshift data”, “redshift data warehouse” and “redshift warehouse”, summed into one figure. - [Microsoft Fabric profile](/demand/global-en/brands/microsoft-fabric) - [Redshift profile](/demand/global-en/brands/redshift) - [All data warehouses worldwide](/demand/global-en/categories/data-warehouses): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Fabric or Redshift more popular in search? In September 2026, Microsoft Fabric had more branded searches than Redshift among data warehouses worldwide. Microsoft Fabric had about 135,000 branded searches, while Redshift had 2,340. Microsoft Fabric made up 14.2% of all data warehouse searches we track, and Redshift accounted for 0.25%. ## Cite this page Brandwave. "Microsoft Fabric vs Redshift: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/microsoft-fabric-vs-redshift This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-fabric-vs-redshift. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.