--- title: "Microsoft Entra vs SailPoint: Which is searched more?" description: "Is Microsoft Entra or SailPoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workforce identity platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-entra-vs-sailpoint" publisher: "Brandwave" --- # Microsoft Entra vs SailPoint: Which is searched more? Is Microsoft Entra or SailPoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workforce identity platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Entra and SailPoint - **Competitive set**: Workforce identity platforms - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft Entra Share of Search**: 15.4% - **SailPoint Share of Search**: 4.7% ## Is Microsoft Entra or SailPoint more popular in search? - In September 2026, Microsoft Entra had more branded searches than SailPoint among workforce identity platforms worldwide. Microsoft Entra had about 198,000 branded searches, while SailPoint had 60,500. Microsoft Entra made up 15.4% of all workforce identity platform searches we track, and SailPoint accounted for 4.7%. - Microsoft Entra was ahead of SailPoint in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Entra’s share of searches among workforce identity platforms worldwide moved from 13% to 15.4%, and its estimated monthly branded searches moved from 171K to 198K. - Across the 12 months ending September 2026, SailPoint’s share of searches among workforce identity platforms worldwide moved from 4.6% to 4.7%, and its estimated monthly branded searches held steady at 60.5K. ## Top workforce identity platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Entra appeared in all five answers. SailPoint was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Entra was listed before SailPoint in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Entra | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Okta | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | CyberArk | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ping Identity | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | SailPoint | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | JumpCloud | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | OneLogin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cisco Duo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about workforce identity platforms - Asked ChatGPT "Which workforce identity platform should I use?": 1. Microsoft Entra, 2. Okta, 3. CyberArk, 4. SailPoint - Asked ChatGPT "What are the best workforce identity platforms?": 1. Microsoft Entra, 2. Okta, 3. CyberArk, 4. SailPoint, 5. Ping Identity, 6. JumpCloud - Asked ChatGPT "What's the best workforce identity platform for employee access control?": 1. Microsoft Entra, 2. Okta, 3. CyberArk, 4. Ping Identity, 5. SailPoint - Searched Google, AI Overview "identity access platform": 1. Okta, 2. Microsoft Entra, 3. Ping Identity, 4. SailPoint - Searched Google, AI Overview "workforce identity platforms": 1. Microsoft Entra, 2. Okta, 3. CyberArk, 4. Ping Identity Not named in any answer: OneLogin and Cisco Duo. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for workforce identity platforms worldwide in September 2026? - In September 2026, Microsoft Entra gained share of searches among workforce identity platforms worldwide, from 14.4% to 15.4%. ## Month by month | Month | Microsoft Entra estimated searches | Microsoft Entra Share of Search | Microsoft Entra rank | SailPoint estimated searches | SailPoint Share of Search | SailPoint rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 171K | 13% | 2 | 60.5K | 4.6% | 5 | | Nov 2025 | 151K | 12.3% | 2 | 49.5K | 4.1% | 5 | | Dec 2025 | 151K | 12.6% | 2 | 49.5K | 4.1% | 5 | | Jan 2026 | 160K | 12.7% | 2 | 60.5K | 4.8% | 5 | | Feb 2026 | 171K | 13.7% | 2 | 60.5K | 4.9% | 5 | | Mar 2026 | 184K | 12.8% | 2 | 60.5K | 4.2% | 5 | | Apr 2026 | 171K | 13.7% | 2 | 60.5K | 4.8% | 5 | | May 2026 | 171K | 14.1% | 2 | 60.5K | 5% | 5 | | Jun 2026 | 171K | 14% | 2 | 60.5K | 4.9% | 6 | | Jul 2026 | 196K | 15.7% | 2 | 60.5K | 4.9% | 6 | | Aug 2026 | 182K | 14.4% | 2 | 60.5K | 4.8% | 6 | | Sep 2026 | 198K | 15.4% | 2 | 60.5K | 4.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Entra’s and SailPoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Entra**: Measured on the search terms “entra id”, “microsoft entra”, “microsoft entra app”, “microsoft entra id” and “microsoftentra”, summed into one figure. - **SailPoint**: Measured on the search term “sailpoint”. - [Microsoft Entra profile](/demand/global-en/brands/microsoft-entra) - [SailPoint profile](/demand/global-en/brands/sailpoint) - [All workforce identity platforms worldwide](/demand/global-en/categories/workforce-identity-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Entra or SailPoint more popular in search? In September 2026, Microsoft Entra had more branded searches than SailPoint among workforce identity platforms worldwide. Microsoft Entra had about 198,000 branded searches, while SailPoint had 60,500. Microsoft Entra made up 15.4% of all workforce identity platform searches we track, and SailPoint accounted for 4.7%. ## Cite this page Brandwave. "Microsoft Entra vs SailPoint: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/microsoft-entra-vs-sailpoint This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-entra-vs-sailpoint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.