--- title: "Microsoft Entra vs Palo Alto Networks: Which is searched more?" description: "Is Microsoft Entra or Palo Alto Networks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-entra-vs-palo-alto-networks" publisher: "Brandwave" --- # Microsoft Entra vs Palo Alto Networks: Which is searched more? Is Microsoft Entra or Palo Alto Networks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Entra and Palo Alto Networks - **Competitive set**: Zero trust platforms - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft Entra Share of Search**: 11.8% - **Palo Alto Networks Share of Search**: 21.6% ## Is Microsoft Entra or Palo Alto Networks more popular in search? - In September 2026, Palo Alto Networks had more branded searches than Microsoft Entra among zero trust platforms worldwide. Palo Alto Networks had about 135,000 branded searches, while Microsoft Entra had 74,000. Palo Alto Networks made up 21.6% of all zero trust platform searches we track, and Microsoft Entra accounted for 11.8%. - Palo Alto Networks was ahead of Microsoft Entra in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Entra’s share of searches among zero trust platforms worldwide moved from 9.9% to 11.8%, and its estimated monthly branded searches moved from 60.5K to 74K. - Across the 12 months ending September 2026, Palo Alto Networks’ share of searches among zero trust platforms worldwide moved from 14.7% to 21.6%, and its estimated monthly branded searches moved from 90.5K to 135K. ## Top zero trust platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Entra and Palo Alto Networks were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Palo Alto Networks was listed before Microsoft Entra in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zscaler | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Palo Alto Networks | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Microsoft Entra | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Cloudflare One | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Netskope | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Appgate | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Akamai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about zero trust platforms - Asked ChatGPT "Which Zero trust platform should I use?": 1. Microsoft Entra, 2. Zscaler, 3. Netskope - Asked ChatGPT "What are the best Zero trust platforms?": 1. Zscaler, 2. Palo Alto Networks, 3. Cloudflare One, 4. Netskope, 5. Microsoft Entra, 6. Appgate - Asked ChatGPT "What's the best Zero trust platform for network security?": 1. Zscaler, 2. Palo Alto Networks, 3. Cloudflare One, 4. Netskope - Searched Google, AI Overview "zero trust security": named none of the brands we track - Searched Google, AI Overview "cloud security platform": named none of the brands we track Not named in any answer: Akamai. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for zero trust platforms worldwide in September 2026? - In September 2026, Akamai overtook Palo Alto Networks to rank 2nd among zero trust platforms worldwide, with 21.6% of the searches. - In September 2026, Microsoft Entra gained share of searches among zero trust platforms worldwide, from 10.9% to 11.8%. - In September 2026, Palo Alto Networks lost share of searches among zero trust platforms worldwide, from 24.3% to 21.6%. ## Month by month | Month | Microsoft Entra estimated searches | Microsoft Entra Share of Search | Microsoft Entra rank | Palo Alto Networks estimated searches | Palo Alto Networks Share of Search | Palo Alto Networks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 9.9% | 5 | 90.5K | 14.7% | 3 | | Nov 2025 | 60.5K | 10.9% | 4 | 90.5K | 16.3% | 3 | | Dec 2025 | 49.5K | 10.5% | 4 | 90.5K | 19.2% | 3 | | Jan 2026 | 60.5K | 11% | 4 | 110K | 19.9% | 3 | | Feb 2026 | 60.5K | 11% | 4 | 110K | 19.9% | 3 | | Mar 2026 | 74K | 13% | 4 | 110K | 19.4% | 3 | | Apr 2026 | 60.5K | 10.6% | 4 | 110K | 19.3% | 3 | | May 2026 | 60.5K | 9.8% | 4 | 110K | 17.8% | 3 | | Jun 2026 | 60.5K | 10.8% | 4 | 110K | 19.6% | 3 | | Jul 2026 | 60.5K | 11.4% | 4 | 110K | 20.8% | 2 | | Aug 2026 | 60.5K | 10.9% | 4 | 135K | 24.3% | 2 | | Sep 2026 | 74K | 11.8% | 4 | 135K | 21.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Entra’s and Palo Alto Networks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Entra**: Measured on the search term “entra id”. - **Palo Alto Networks**: Measured on the search term “palo alto networks”. - [Microsoft Entra profile](/demand/global-en/brands/microsoft-entra) - [Palo Alto Networks profile](/demand/global-en/brands/palo-alto-networks) - [All zero trust platforms worldwide](/demand/global-en/categories/zero-trust-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Entra or Palo Alto Networks more popular in search? In September 2026, Palo Alto Networks had more branded searches than Microsoft Entra among zero trust platforms worldwide. Palo Alto Networks had about 135,000 branded searches, while Microsoft Entra had 74,000. Palo Alto Networks made up 21.6% of all zero trust platform searches we track, and Microsoft Entra accounted for 11.8%. ## Cite this page Brandwave. "Microsoft Entra vs Palo Alto Networks: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/microsoft-entra-vs-palo-alto-networks This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-entra-vs-palo-alto-networks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.