---
title: "Microsoft Entra vs Okta: Which is more popular by branded search?"
description: "Which is more popular in search, Microsoft Entra or Okta? Compare estimated monthly branded-search demand and Share of Search inside the Workforce identity platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-entra-vs-okta"
publisher: "Brandwave"
---

# Microsoft Entra vs Okta: Which is more popular by branded search?

Which is more popular in search, Microsoft Entra or Okta? Compare estimated monthly branded-search demand and Share of Search inside the Workforce identity platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Microsoft Entra and Okta
- **Competitive set**: Workforce identity platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Microsoft Entra Share of Search**: 25%
- **Okta Share of Search**: 62.7%

## Which is more popular in search, Microsoft Entra or Okta?

- In August 2026, Okta had more branded searches than Microsoft Entra among workforce identity platforms worldwide. Okta was estimated to have 683K branded searches compared to Microsoft Entra’s 273K, and held a 62.7% Share of Search versus Microsoft Entra’s 25%.
- Okta was ahead of Microsoft Entra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among workforce identity platforms worldwide moved from 24% to 25%, and its estimated monthly branded searches moved from 261K to 273K.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among workforce identity platforms worldwide moved from 62.8% to 62.7%, and its estimated monthly branded searches moved from 684K to 683K.

## How did search popularity change for workforce identity platforms worldwide in August 2026?

- In August 2026, Microsoft Entra lost estimated Share of Search among workforce identity platforms worldwide, from 26.1% to 25%.

## Month by month

| Month | Microsoft Entra estimated searches | Microsoft Entra Share of Search | Microsoft Entra rank | Okta estimated searches | Okta Share of Search | Okta rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 261K | 24% | 2 | 684K | 62.8% | 1 |
| Nov 2025 | 241K | 23.1% | 2 | 683K | 65.5% | 1 |
| Dec 2025 | 261K | 24.7% | 2 | 682K | 64.7% | 1 |
| Jan 2026 | 270K | 24.8% | 2 | 685K | 62.9% | 1 |
| Feb 2026 | 261K | 24.6% | 2 | 684K | 64.4% | 1 |
| Mar 2026 | 294K | 23.2% | 2 | 843K | 66.5% | 1 |
| Apr 2026 | 261K | 24.3% | 2 | 686K | 63.8% | 1 |
| May 2026 | 262K | 24.6% | 2 | 686K | 64.5% | 1 |
| Jun 2026 | 281K | 25.7% | 2 | 685K | 62.5% | 1 |
| Jul 2026 | 286K | 26.1% | 2 | 683K | 62.2% | 1 |
| Aug 2026 | 273K | 25% | 2 | 683K | 62.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Entra’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Microsoft Entra**: Measured on the search terms “azure active directory”, “entra id”, “microsoft entra”, “microsoft entra app”, “microsoft entra id” and “microsoftentra”, summed into one figure.
- **Okta**: Measured on the search terms “identity okta”, “okta”, “okta app”, “okta com”, “okta identity”, “okta online” and “okta software”, summed into one figure.

- [Microsoft Entra profile](/demand/global-en/brands/microsoft-entra)
- [Okta profile](/demand/global-en/brands/okta)
- [All workforce identity platforms worldwide](/demand/global-en/categories/workforce-identity-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Microsoft Entra or Okta?

In August 2026, Okta had more branded searches than Microsoft Entra among workforce identity platforms worldwide. Okta was estimated to have 683K branded searches compared to Microsoft Entra’s 273K, and held a 62.7% Share of Search versus Microsoft Entra’s 25%.

## Cite this page

Brandwave. "Microsoft Entra vs Okta: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/microsoft-entra-vs-okta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-entra-vs-okta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.