---
title: "Microsoft Defender vs SentinelOne: Which is searched more?"
description: "Which is more popular in search, Microsoft Defender or SentinelOne? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint detection platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-defender-vs-sentinelone"
publisher: "Brandwave"
---

# Microsoft Defender vs SentinelOne: Which is searched more?

Which is more popular in search, Microsoft Defender or SentinelOne? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint detection platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Microsoft Defender and SentinelOne
- **Competitive set**: Endpoint detection platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Microsoft Defender Share of Search**: 17.3%
- **SentinelOne Share of Search**: 17.9%

## Which is more popular in search, Microsoft Defender or SentinelOne?

- In August 2026, SentinelOne had more branded searches than Microsoft Defender among endpoint detection platforms worldwide. SentinelOne was estimated to have 93.7K branded searches compared to Microsoft Defender’s 90.5K, and held a 17.9% Share of Search versus Microsoft Defender’s 17.3%.
- The lead changed hands 2 times in the 11 months ending August 2026: Microsoft Defender took it in January 2026, SentinelOne took it in February 2026.
- Across the 11 months ending August 2026, Microsoft Defender’s estimated Share of Search among endpoint detection platforms worldwide moved from 17.1% to 17.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, SentinelOne’s estimated Share of Search among endpoint detection platforms worldwide moved from 17.7% to 17.9%, and its estimated monthly branded searches moved from 114K to 93.7K.

## How did search popularity change for endpoint detection platforms worldwide in August 2026?

- In August 2026, Microsoft Defender gained estimated Share of Search among endpoint detection platforms worldwide, from 14.5% to 17.3%.
- Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.

## Month by month

| Month | Microsoft Defender estimated searches | Microsoft Defender Share of Search | Microsoft Defender rank | SentinelOne estimated searches | SentinelOne Share of Search | SentinelOne rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 17.1% | 3 | 114K | 17.7% | 2 |
| Nov 2025 | 90.5K | 16.8% | 3 | 94.2K | 17.5% | 2 |
| Dec 2025 | 90.5K | 19% | 3 | 94K | 19.7% | 2 |
| Jan 2026 | 110K | 19.9% | 2 | 94.3K | 17.1% | 3 |
| Feb 2026 | 90.5K | 17.2% | 3 | 94.4K | 17.9% | 2 |
| Mar 2026 | 90.5K | 14.7% | 3 | 114K | 18.5% | 2 |
| Apr 2026 | 90.5K | 17% | 3 | 94.5K | 17.7% | 2 |
| May 2026 | 90.5K | 16.4% | 3 | 94K | 17% | 2 |
| Jun 2026 | 74K | 14.5% | 3 | 93.9K | 18.4% | 2 |
| Jul 2026 | 74K | 14.5% | 3 | 93.8K | 18.4% | 2 |
| Aug 2026 | 90.5K | 17.3% | 3 | 93.7K | 17.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Defender’s and SentinelOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Microsoft Defender**: Measured on the search term “microsoft defender”.
- **SentinelOne**: Measured on the search terms “antivirus sentinelone”, “sentinelone”, “sentinelone antivirus”, “sentinelone app”, “sentinelone com”, “sentinelone endpoint security”, “sentinelone singularity” and “sentinelone software”, summed into one figure.

- [Microsoft Defender profile](/demand/global-en/brands/microsoft-defender)
- [SentinelOne profile](/demand/global-en/brands/sentinelone)
- [All endpoint detection platforms worldwide](/demand/global-en/categories/endpoint-detection-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Microsoft Defender or SentinelOne?

In August 2026, SentinelOne had more branded searches than Microsoft Defender among endpoint detection platforms worldwide. SentinelOne was estimated to have 93.7K branded searches compared to Microsoft Defender’s 90.5K, and held a 17.9% Share of Search versus Microsoft Defender’s 17.3%.

## Cite this page

Brandwave. "Microsoft Defender vs SentinelOne: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/microsoft-defender-vs-sentinelone

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-defender-vs-sentinelone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.