--- title: "Microsoft Clarity vs Unbounce: Which is searched more?" description: "Is Microsoft Clarity or Unbounce more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Conversion rate optimisation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-clarity-vs-unbounce" publisher: "Brandwave" --- # Microsoft Clarity vs Unbounce: Which is searched more? Is Microsoft Clarity or Unbounce more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Conversion rate optimisation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Clarity and Unbounce - **Competitive set**: Conversion rate optimisation tools - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft Clarity Share of Search**: 27% - **Unbounce Share of Search**: 2.4% ## Is Microsoft Clarity or Unbounce more popular in search? - In September 2026, Microsoft Clarity had more branded searches than Unbounce among conversion rate optimisation tools worldwide. Microsoft Clarity had about 165,000 branded searches, while Unbounce had 14,800. Microsoft Clarity made up 27% of all conversion rate optimisation tool searches we track, and Unbounce accounted for 2.4%. - Microsoft Clarity was ahead of Unbounce in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among conversion rate optimisation tools worldwide moved from 17.7% to 27%, and its estimated monthly branded searches moved from 110K to 165K. - Across the 12 months ending September 2026, Unbounce’s share of searches among conversion rate optimisation tools worldwide moved from 4.4% to 2.4%, and its estimated monthly branded searches moved from 27.1K to 14.8K. ## Top conversion rate optimisation tools in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Microsoft Clarity appeared in all four answers. Unbounce was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Microsoft Clarity was listed before Unbounce in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | VWO | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Microsoft Clarity | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Optimizely | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Hotjar | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Contentsquare | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Unbounce | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Crazy Egg | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Convert.com | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | AB Tasty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kameleoon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about conversion rate optimisation tools - Asked ChatGPT "Which conversion rate optimisation tool should I use?": 1. Microsoft Clarity, 2. VWO, 3. Optimizely, 4. Contentsquare, 5. Hotjar - Asked ChatGPT "What are the best conversion rate optimisation tools?": 1. Microsoft Clarity, 2. VWO, 3. Optimizely, 4. Contentsquare, 5. Crazy Egg, 6. Unbounce, 7. Hotjar, 8. Convert.com - Asked ChatGPT "What's the best conversion rate optimisation tool for more online sales?": 1. VWO, 2. Microsoft Clarity, 3. Hotjar, 4. Optimizely - Searched Google, AI Overview "conversion rate optimisation tool": 1. Optimizely, 2. VWO, 3. Unbounce, 4. Microsoft Clarity, 5. Hotjar, 6. Contentsquare, 7. Crazy Egg Not named in any answer: AB Tasty and Kameleoon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for conversion rate optimisation tools worldwide in September 2026? - In September 2026, Microsoft Clarity lost share of searches among conversion rate optimisation tools worldwide, from 30.3% to 27%. - Estimated monthly branded searches for Unbounce worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026. ## Month by month | Month | Microsoft Clarity estimated searches | Microsoft Clarity Share of Search | Microsoft Clarity rank | Unbounce estimated searches | Unbounce Share of Search | Unbounce rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 17.7% | 3 | 27.1K | 4.4% | 5 | | Nov 2025 | 110K | 18.9% | 3 | 27.1K | 4.7% | 5 | | Dec 2025 | 110K | 20.1% | 2 | 22.2K | 4.1% | 5 | | Jan 2026 | 135K | 19.5% | 2 | 22.2K | 3.2% | 6 | | Feb 2026 | 135K | 23% | 2 | 22.2K | 3.8% | 6 | | Mar 2026 | 135K | 23.6% | 2 | 22.2K | 3.9% | 6 | | Apr 2026 | 135K | 24% | 2 | 22.2K | 4% | 6 | | May 2026 | 165K | 29% | 2 | 18.1K | 3.2% | 6 | | Jun 2026 | 165K | 27.7% | 2 | 18.1K | 3% | 6 | | Jul 2026 | 165K | 29.7% | 2 | 14.8K | 2.7% | 6 | | Aug 2026 | 165K | 30.3% | 2 | 14.8K | 2.7% | 6 | | Sep 2026 | 165K | 27% | 2 | 14.8K | 2.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Clarity’s and Unbounce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Clarity**: Measured on the search term “microsoft clarity”. - **Unbounce**: Measured on the search term “unbounce”. - [Microsoft Clarity profile](/demand/global-en/brands/microsoft-clarity) - [Unbounce profile](/demand/global-en/brands/unbounce) - [All conversion rate optimisation tools worldwide](/demand/global-en/categories/cro-tools): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Clarity or Unbounce more popular in search? In September 2026, Microsoft Clarity had more branded searches than Unbounce among conversion rate optimisation tools worldwide. Microsoft Clarity had about 165,000 branded searches, while Unbounce had 14,800. Microsoft Clarity made up 27% of all conversion rate optimisation tool searches we track, and Unbounce accounted for 2.4%. ## Cite this page Brandwave. "Microsoft Clarity vs Unbounce: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/microsoft-clarity-vs-unbounce This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-clarity-vs-unbounce. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.