---
title: "Microsoft Clarity vs Optimizely: Which is searched more?"
description: "Is Microsoft Clarity or Optimizely more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Conversion rate optimisation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-clarity-vs-optimizely"
publisher: "Brandwave"
---

# Microsoft Clarity vs Optimizely: Which is searched more?

Is Microsoft Clarity or Optimizely more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Conversion rate optimisation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Microsoft Clarity and Optimizely
- **Competitive set**: Conversion rate optimisation tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Microsoft Clarity Share of Search**: 27%
- **Optimizely Share of Search**: 40.2%

## Is Microsoft Clarity or Optimizely more popular in search?

- In September 2026, Optimizely had more branded searches than Microsoft Clarity among conversion rate optimisation tools worldwide. Optimizely had about 246,000 branded searches, while Microsoft Clarity had 165,000. Optimizely made up 40.2% of all conversion rate optimisation tool searches we track, and Microsoft Clarity accounted for 27%.
- Optimizely was ahead of Microsoft Clarity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among conversion rate optimisation tools worldwide moved from 17.7% to 27%, and its estimated monthly branded searches moved from 110K to 165K.
- Across the 12 months ending September 2026, Optimizely’s share of searches among conversion rate optimisation tools worldwide moved from 39.6% to 40.2%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for conversion rate optimisation tools worldwide in September 2026?

- In September 2026, Optimizely lost share of searches among conversion rate optimisation tools worldwide, from 45.1% to 40.2%.
- In September 2026, Microsoft Clarity lost share of searches among conversion rate optimisation tools worldwide, from 30.3% to 27%.

## Month by month

| Month | Microsoft Clarity estimated searches | Microsoft Clarity Share of Search | Microsoft Clarity rank | Optimizely estimated searches | Optimizely Share of Search | Optimizely rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 17.7% | 3 | 246K | 39.6% | 1 |
| Nov 2025 | 110K | 18.9% | 3 | 246K | 42.3% | 1 |
| Dec 2025 | 110K | 20.1% | 2 | 246K | 44.9% | 1 |
| Jan 2026 | 135K | 19.5% | 2 | 301K | 43.4% | 1 |
| Feb 2026 | 135K | 23% | 2 | 246K | 42% | 1 |
| Mar 2026 | 135K | 23.6% | 2 | 246K | 43% | 1 |
| Apr 2026 | 135K | 24% | 2 | 246K | 43.8% | 1 |
| May 2026 | 165K | 29% | 2 | 246K | 43.2% | 1 |
| Jun 2026 | 165K | 27.7% | 2 | 246K | 41.2% | 1 |
| Jul 2026 | 165K | 29.7% | 2 | 246K | 44.2% | 1 |
| Aug 2026 | 165K | 30.3% | 2 | 246K | 45.1% | 1 |
| Sep 2026 | 165K | 27% | 2 | 246K | 40.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Clarity’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Microsoft Clarity**: Measured on the search term “microsoft clarity”.
- **Optimizely**: Measured on the search term “optimizely”.

- [Microsoft Clarity profile](/demand/global-en/brands/microsoft-clarity)
- [Optimizely profile](/demand/global-en/brands/optimizely)
- [All conversion rate optimisation tools worldwide](/demand/global-en/categories/cro-tools): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Microsoft Clarity or Optimizely more popular in search?

In September 2026, Optimizely had more branded searches than Microsoft Clarity among conversion rate optimisation tools worldwide. Optimizely had about 246,000 branded searches, while Microsoft Clarity had 165,000. Optimizely made up 40.2% of all conversion rate optimisation tool searches we track, and Microsoft Clarity accounted for 27%.

## Cite this page

Brandwave. "Microsoft Clarity vs Optimizely: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/microsoft-clarity-vs-optimizely

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-clarity-vs-optimizely. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.