---
title: "Microsoft 365 vs Notion: Which is more popular by branded search?"
description: "Which is more popular in search, Microsoft 365 or Notion? Compare estimated monthly branded-search demand and Share of Search inside the Document collaboration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/microsoft-365-vs-notion"
publisher: "Brandwave"
---

# Microsoft 365 vs Notion: Which is more popular by branded search?

Which is more popular in search, Microsoft 365 or Notion? Compare estimated monthly branded-search demand and Share of Search inside the Document collaboration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Microsoft 365 and Notion
- **Competitive set**: Document collaboration platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Microsoft 365 Share of Search**: 81.5%
- **Notion Share of Search**: 2.6%

## Which is more popular in search, Microsoft 365 or Notion?

- In August 2026, Microsoft 365 had more branded searches than Notion among document collaboration platforms worldwide. Microsoft 365 was estimated to have 13.7M branded searches compared to Notion’s 428K, and held an 81.5% Share of Search versus Notion’s 2.6%.
- Microsoft 365 was ahead of Notion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft 365’s estimated Share of Search among document collaboration platforms worldwide moved from 89.6% to 81.5%, and its estimated monthly branded searches moved from 26M to 13.7M.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among document collaboration platforms worldwide moved from 1.6% to 2.6%, and its estimated monthly branded searches moved from 472K to 428K.

## How did search popularity change for document collaboration platforms worldwide in August 2026?

- In August 2026, Microsoft 365 gained estimated Share of Search among document collaboration platforms worldwide, from 80.2% to 81.5%.

## Month by month

| Month | Microsoft 365 estimated searches | Microsoft 365 Share of Search | Microsoft 365 rank | Notion estimated searches | Notion Share of Search | Notion rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 26M | 89.6% | 1 | 472K | 1.6% | 4 |
| Nov 2025 | 22.8M | 89.1% | 1 | 407K | 1.6% | 4 |
| Dec 2025 | 18.6M | 87.2% | 1 | 370K | 1.7% | 4 |
| Jan 2026 | 21.1M | 86.3% | 1 | 498K | 2% | 4 |
| Feb 2026 | 21.1M | 87% | 1 | 453K | 1.9% | 4 |
| Mar 2026 | 21.2M | 86.2% | 1 | 528K | 2.2% | 4 |
| Apr 2026 | 18.6M | 85.1% | 1 | 508K | 2.3% | 4 |
| May 2026 | 18.7M | 85.5% | 1 | 453K | 2.1% | 4 |
| Jun 2026 | 15.3M | 82.5% | 1 | 418K | 2.2% | 4 |
| Jul 2026 | 12.5M | 80.2% | 1 | 392K | 2.5% | 4 |
| Aug 2026 | 13.7M | 81.5% | 1 | 428K | 2.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Microsoft 365’s and Notion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Microsoft 365**: Measured on the search terms “business email microsoft 365”, “email microsoft 365”, “microsoft 365”, “microsoft 365 app”, “microsoft 365 business email”, “microsoft 365 email”, “microsoft 365 software”, “microsoft365” and “office 365”, summed into one figure.
- **Notion**: Measured on the search terms “knowledge base notion”, “notion ai”, “notion app”, “notion calendar”, “notion com” and “notion knowledge base”, summed into one figure.

- [Microsoft 365 profile](/demand/global-en/brands/microsoft-365)
- [Notion profile](/demand/global-en/brands/notion)
- [All document collaboration platforms worldwide](/demand/global-en/categories/document-collaboration-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Microsoft 365 or Notion?

In August 2026, Microsoft 365 had more branded searches than Notion among document collaboration platforms worldwide. Microsoft 365 was estimated to have 13.7M branded searches compared to Notion’s 428K, and held an 81.5% Share of Search versus Notion’s 2.6%.

## Cite this page

Brandwave. "Microsoft 365 vs Notion: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/microsoft-365-vs-notion

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microsoft-365-vs-notion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.