---
title: "Microban vs Purell: Which is more popular by branded search?"
description: "Which is more popular in search, Microban or Purell? Compare estimated monthly branded-search demand and Share of Search inside the Disinfectant sprays set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/microban-vs-purell"
publisher: "Brandwave"
---

# Microban vs Purell: Which is more popular by branded search?

Which is more popular in search, Microban or Purell? Compare estimated monthly branded-search demand and Share of Search inside the Disinfectant sprays set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Microban and Purell
- **Competitive set**: Disinfectant sprays
- **Market**: Global
- **Month measured**: Aug 2026
- **Microban Share of Search**: 2.3%
- **Purell Share of Search**: 3.5%

## Which is more popular in search, Microban or Purell?

- In August 2026, Purell had more branded searches than Microban among disinfectant sprays worldwide. Purell was estimated to have 22.2K branded searches compared to Microban’s 14.8K, and held a 3.5% Share of Search versus Microban’s 2.3%.
- Purell was ahead of Microban in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microban’s estimated Share of Search among disinfectant sprays worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 11 months ending August 2026, Purell’s estimated Share of Search among disinfectant sprays worldwide moved from 3% to 3.5%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

## How did search popularity change for disinfectant sprays worldwide in August 2026?

- Estimated monthly branded searches for Purell worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

## Month by month

| Month | Microban estimated searches | Microban Share of Search | Microban rank | Purell estimated searches | Purell Share of Search | Purell rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 2.4% | 6 | 18.1K | 3% | 5 |
| Nov 2025 | 14.8K | 2.5% | 6 | 18.1K | 3.1% | 5 |
| Dec 2025 | 14.8K | 2.6% | 6 | 18.1K | 3.1% | 5 |
| Jan 2026 | 18.1K | 3% | 6 | 22.2K | 3.6% | 5 |
| Feb 2026 | 14.8K | 2.8% | 6 | 18.1K | 3.4% | 5 |
| Mar 2026 | 14.8K | 2.4% | 6 | 18.1K | 3% | 5 |
| Apr 2026 | 12.1K | 2.1% | 6 | 22.2K | 3.8% | 5 |
| May 2026 | 12.1K | 2% | 6 | 22.2K | 3.7% | 4 |
| Jun 2026 | 12.1K | 2.1% | 6 | 27.1K | 4.7% | 4 |
| Jul 2026 | 12.1K | 2% | 6 | 18.1K | 3% | 5 |
| Aug 2026 | 14.8K | 2.3% | 6 | 22.2K | 3.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Microban’s and Purell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Microban**: Measured on the search term “microban”.
- **Purell**: Measured on the search term “purell”.

- [Microban profile](/demand/global-en/brands/microban)
- [Purell profile](/demand/global-en/brands/purell)
- [All disinfectant sprays worldwide](/demand/global-en/categories/disinfectant-sprays): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Microban or Purell?

In August 2026, Purell had more branded searches than Microban among disinfectant sprays worldwide. Purell was estimated to have 22.2K branded searches compared to Microban’s 14.8K, and held a 3.5% Share of Search versus Microban’s 2.3%.

## Cite this page

Brandwave. "Microban vs Purell: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/microban-vs-purell

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/microban-vs-purell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.