--- title: "Michael Kors vs Tory Burch: Which is searched more?" description: "Is Michael Kors or Tory Burch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crossbody purse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/michael-kors-vs-tory-burch" publisher: "Brandwave" --- # Michael Kors vs Tory Burch: Which is searched more? Is Michael Kors or Tory Burch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crossbody purse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Michael Kors and Tory Burch - **Competitive set**: Crossbody purse brands - **Market**: Global - **Month measured**: Sep 2026 - **Michael Kors Share of Search**: 20.6% - **Tory Burch Share of Search**: 13.8% ## Is Michael Kors or Tory Burch more popular in search? - In September 2026, Michael Kors had more branded searches than Tory Burch among crossbody purse brands worldwide. Michael Kors had about 2.2 million branded searches, while Tory Burch had 1.5 million. Michael Kors made up 20.6% of all crossbody purse brand searches we track, and Tory Burch accounted for 13.8%. - Michael Kors was ahead of Tory Burch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Michael Kors’ share of searches among crossbody purse brands worldwide moved from 28.6% to 20.6%, and its estimated monthly branded searches moved from 2.7M to 2.2M. - Across the 12 months ending September 2026, Tory Burch’s share of searches among crossbody purse brands worldwide moved from 12.7% to 13.8%, and its estimated monthly branded searches moved from 1.2M to 1.5M. ## Top crossbody purse brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Michael Kors was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Tory Burch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Michael Kors and Tory Burch were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coach | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Longchamp | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Kate Spade | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Michael Kors | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Tory Burch | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Baggallini | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about crossbody purse brands - Asked ChatGPT "Which crossbody purse brand should I buy?": 1. Coach, 2. Longchamp, 3. Kate Spade - Asked ChatGPT "What are the best crossbody purse brands?": 1. Coach, 2. Kate Spade, 3. Longchamp, 4. Tory Burch, 5. Baggallini - Asked ChatGPT "What's the best crossbody purse brand for everyday use?": 1. Coach, 2. Baggallini - Searched Google, AI Overview "crossbody purse": 1. Michael Kors - Searched Google, AI Overview "crossbody bag brands": 1. Michael Kors, 2. Tory Burch Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for crossbody purse brands worldwide in September 2026? - Tory Burch’s share of searches among crossbody purse brands worldwide has lost ground for 3 months in a row, from 17.2% to 13.8% in September 2026. - Estimated monthly branded searches for Michael Kors worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. ## Month by month | Month | Michael Kors estimated searches | Michael Kors Share of Search | Michael Kors rank | Tory Burch estimated searches | Tory Burch Share of Search | Tory Burch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 28.6% | 2 | 1.2M | 12.7% | 4 | | Nov 2025 | 4.1M | 29.9% | 1 | 2.2M | 16.3% | 4 | | Dec 2025 | 4.1M | 27.4% | 1 | 2.2M | 15% | 4 | | Jan 2026 | 3.4M | 28.9% | 1 | 1.5M | 12.9% | 4 | | Feb 2026 | 2.2M | 24.2% | 3 | 1.5M | 16.2% | 4 | | Mar 2026 | 2.2M | 22.2% | 3 | 1.8M | 18.1% | 4 | | Apr 2026 | 2.2M | 23.3% | 3 | 1.8M | 19% | 4 | | May 2026 | 2.2M | 20.9% | 3 | 2.2M | 20.9% | 4 | | Jun 2026 | 2.2M | 21.1% | 3 | 1.8M | 17.2% | 4 | | Jul 2026 | 2.7M | 23.4% | 3 | 1.8M | 15.6% | 4 | | Aug 2026 | 2.7M | 21% | 3 | 1.8M | 14% | 4 | | Sep 2026 | 2.2M | 20.6% | 3 | 1.5M | 13.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Michael Kors’ and Tory Burch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Michael Kors**: Measured on the search term “michael kors”. - **Tory Burch**: Measured on the search term “tory burch”. - [Michael Kors profile](/demand/global-en/brands/michael-kors) - [Tory Burch profile](/demand/global-en/brands/tory-burch) - [All crossbody purse brands worldwide](/demand/global-en/categories/crossbody-purse-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Michael Kors or Tory Burch more popular in search? In September 2026, Michael Kors had more branded searches than Tory Burch among crossbody purse brands worldwide. Michael Kors had about 2.2 million branded searches, while Tory Burch had 1.5 million. Michael Kors made up 20.6% of all crossbody purse brand searches we track, and Tory Burch accounted for 13.8%. ## Cite this page Brandwave. "Michael Kors vs Tory Burch: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/michael-kors-vs-tory-burch This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/michael-kors-vs-tory-burch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.