--- title: "Michael Harding vs Winsor & Newton: Which is more popular?" description: "Is Michael Harding or Winsor & Newton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oil paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/michael-harding-vs-winsor-and-newton" publisher: "Brandwave" --- # Michael Harding vs Winsor & Newton: Which is more popular? Is Michael Harding or Winsor & Newton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oil paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Michael Harding and Winsor & Newton - **Competitive set**: Oil paint brands - **Market**: Global - **Month measured**: Oct 2026 - **Michael Harding Share of Search**: 35.7% - **Winsor & Newton Share of Search**: 18.4% ## Is Michael Harding or Winsor & Newton more popular in search? - In October 2026, Michael Harding had more branded searches than Winsor & Newton among oil paint brands worldwide. Michael Harding had about 12,800 branded searches, while Winsor & Newton had 6,600. Michael Harding made up 35.7% of all oil paint brand searches we track, and Winsor & Newton accounted for 18.4%. - The lead changed hands 2 times in the 12 months ending October 2026: Winsor & Newton took it in January 2026, Michael Harding took it in July 2026. - Across the 12 months ending October 2026, Michael Harding’s share of searches among oil paint brands worldwide moved from 28.2% to 35.7%, and its estimated monthly branded searches moved from 11.7K to 12.8K. - Across the 12 months ending October 2026, Winsor & Newton’s share of searches among oil paint brands worldwide moved from 19.5% to 18.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top oil paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Winsor & Newton appeared in all four answers. Michael Harding was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Winsor & Newton was listed before Michael Harding in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gamblin | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Winsor & Newton | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Michael Harding | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Old Holland | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Williamsburg | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Rembrandt | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Sennelier | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about oil paint brands - Asked ChatGPT "What's the best oil paint brand for artists?": 1. Winsor & Newton, 2. Michael Harding, 3. Gamblin, 4. Old Holland, 5. Williamsburg - Asked ChatGPT "Which oil paints should a beginner buy?": 1. Gamblin, 2. Winsor & Newton - Asked ChatGPT "What are the best professional oil paint brands?": 1. Michael Harding, 2. Old Holland, 3. Williamsburg, 4. Gamblin, 5. Winsor & Newton, 6. Rembrandt - Searched Google, AI Overview "oil paint": 1. Gamblin, 2. Winsor & Newton, 3. Old Holland, 4. Rembrandt Not named in any answer: Sennelier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for oil paint brands worldwide in October 2026? - In October 2026, Michael Harding overtook Gamblin to become the leader among oil paint brands worldwide, with 35.7% of the searches. - In October 2026, Winsor & Newton lost share of searches among oil paint brands worldwide, from 21.7% to 18.4%. ## How has branded search for Michael Harding and Winsor & Newton changed worldwide over the last 12 months? | Month | Michael Harding estimated searches | Michael Harding Share of Search | Michael Harding rank | Winsor & Newton estimated searches | Winsor & Newton Share of Search | Winsor & Newton rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 11.7K | 28.2% | 2 | 8.1K | 19.5% | 3 | | Dec 2025 | 11.7K | 26.8% | 2 | 9.9K | 22.7% | 3 | | Jan 2026 | 11K | 23.6% | 3 | 14.8K | 31.7% | 1 | | Feb 2026 | 8K | 20.4% | 3 | 12.1K | 30.9% | 1 | | Mar 2026 | 9.8K | 19.7% | 3 | 12.1K | 24.4% | 2 | | Apr 2026 | 10.2K | 25.1% | 3 | 12.1K | 29.8% | 2 | | May 2026 | 10.2K | 23.8% | 3 | 14.8K | 34.5% | 1 | | Jun 2026 | 9.8K | 22.6% | 3 | 12.1K | 27.9% | 2 | | Jul 2026 | 8.8K | 27.3% | 2 | 6.6K | 20.5% | 3 | | Aug 2026 | 9.8K | 25.4% | 2 | 8.1K | 21% | 3 | | Sep 2026 | 8K | 26.3% | 2 | 6.6K | 21.7% | 3 | | Oct 2026 | 12.8K | 35.7% | 1 | 6.6K | 18.4% | 3 | ## How are Michael Harding’s and Winsor & Newton’s branded searches counted? Brandwave collects information about searches that people make online using Michael Harding’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Michael Harding**: Measured on the search terms “michael harding” and “michael harding oil paint”, summed into one figure. - **Winsor & Newton**: Measured on the search term “winsor and newton oil paint”. - [Michael Harding profile](/demand/global-en/brands/michael-harding) - [Winsor & Newton profile](/demand/global-en/brands/winsor-and-newton) - [All oil paint brands worldwide](/demand/global-en/categories/oil-paint-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Michael Harding or Winsor & Newton more popular in search? In October 2026, Michael Harding had more branded searches than Winsor & Newton among oil paint brands worldwide. Michael Harding had about 12,800 branded searches, while Winsor & Newton had 6,600. Michael Harding made up 35.7% of all oil paint brand searches we track, and Winsor & Newton accounted for 18.4%. ## Cite this page Brandwave. "Michael Harding vs Winsor & Newton: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/michael-harding-vs-winsor-and-newton This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/michael-harding-vs-winsor-and-newton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.