--- title: "Michael Harding vs Williamsburg: Which is more popular?" description: "Is Michael Harding or Williamsburg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oil paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/michael-harding-vs-williamsburg-oil-colors" publisher: "Brandwave" --- # Michael Harding vs Williamsburg: Which is more popular? Is Michael Harding or Williamsburg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oil paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Michael Harding and Williamsburg - **Competitive set**: Oil paint brands - **Market**: Global - **Month measured**: Oct 2026 - **Michael Harding Share of Search**: 35.7% - **Williamsburg Share of Search**: 2.8% ## Is Michael Harding or Williamsburg more popular in search? - In October 2026, Michael Harding had more branded searches than Williamsburg among oil paint brands worldwide. Michael Harding had about 12,800 branded searches, while Williamsburg had 1,000. Michael Harding made up 35.7% of all oil paint brand searches we track, and Williamsburg accounted for 2.8%. - Michael Harding was ahead of Williamsburg in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Michael Harding’s share of searches among oil paint brands worldwide moved from 28.2% to 35.7%, and its estimated monthly branded searches moved from 11.7K to 12.8K. - Across the 12 months ending October 2026, Williamsburg’s share of searches among oil paint brands worldwide moved from 3.1% to 2.8%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top oil paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Michael Harding and Williamsburg were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Michael Harding was listed before Williamsburg in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gamblin | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Winsor & Newton | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Michael Harding | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Old Holland | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Williamsburg | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Rembrandt | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Sennelier | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about oil paint brands - Asked ChatGPT "What's the best oil paint brand for artists?": 1. Winsor & Newton, 2. Michael Harding, 3. Gamblin, 4. Old Holland, 5. Williamsburg - Asked ChatGPT "Which oil paints should a beginner buy?": 1. Gamblin, 2. Winsor & Newton - Asked ChatGPT "What are the best professional oil paint brands?": 1. Michael Harding, 2. Old Holland, 3. Williamsburg, 4. Gamblin, 5. Winsor & Newton, 6. Rembrandt - Searched Google, AI Overview "oil paint": 1. Gamblin, 2. Winsor & Newton, 3. Old Holland, 4. Rembrandt Not named in any answer: Sennelier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for oil paint brands worldwide in October 2026? - In October 2026, Michael Harding overtook Gamblin to become the leader among oil paint brands worldwide, with 35.7% of the searches. - In October 2026, Williamsburg lost share of searches among oil paint brands worldwide, from 3.3% to 2.8%. ## How has branded search for Michael Harding and Williamsburg changed worldwide over the last 12 months? | Month | Michael Harding estimated searches | Michael Harding Share of Search | Michael Harding rank | Williamsburg estimated searches | Williamsburg Share of Search | Williamsburg rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 11.7K | 28.2% | 2 | 1.3K | 3.1% | 6 | | Dec 2025 | 11.7K | 26.8% | 2 | 1.3K | 3% | 6 | | Jan 2026 | 11K | 23.6% | 3 | 1.3K | 2.8% | 6 | | Feb 2026 | 8K | 20.4% | 3 | 1K | 2.6% | 6 | | Mar 2026 | 9.8K | 19.7% | 3 | 1K | 2% | 6 | | Apr 2026 | 10.2K | 25.1% | 3 | 1K | 2.5% | 6 | | May 2026 | 10.2K | 23.8% | 3 | 1K | 2.3% | 6 | | Jun 2026 | 9.8K | 22.6% | 3 | 1K | 2.3% | 6 | | Jul 2026 | 8.8K | 27.3% | 2 | 1K | 3.1% | 6 | | Aug 2026 | 9.8K | 25.4% | 2 | 1K | 2.6% | 6 | | Sep 2026 | 8K | 26.3% | 2 | 1K | 3.3% | 6 | | Oct 2026 | 12.8K | 35.7% | 1 | 1K | 2.8% | 6 | ## How are Michael Harding’s and Williamsburg’s branded searches counted? Brandwave collects information about searches that people make online using Michael Harding’s and Williamsburg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Michael Harding**: Measured on the search terms “michael harding” and “michael harding oil paint”, summed into one figure. - **Williamsburg**: Measured on the search term “williamsburg oil paint”. - [Michael Harding profile](/demand/global-en/brands/michael-harding) - [Williamsburg profile](/demand/global-en/brands/williamsburg-oil-colors) - [All oil paint brands worldwide](/demand/global-en/categories/oil-paint-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Michael Harding or Williamsburg more popular in search? In October 2026, Michael Harding had more branded searches than Williamsburg among oil paint brands worldwide. Michael Harding had about 12,800 branded searches, while Williamsburg had 1,000. Michael Harding made up 35.7% of all oil paint brand searches we track, and Williamsburg accounted for 2.8%. ## Cite this page Brandwave. "Michael Harding vs Williamsburg: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/michael-harding-vs-williamsburg-oil-colors This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/michael-harding-vs-williamsburg-oil-colors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.