---
title: "MGID vs Outbrain: Which is more popular by branded search?"
description: "Which is more popular in search, MGID or Outbrain? Compare estimated monthly branded-search demand and Share of Search inside the Native advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mgid-vs-outbrain"
publisher: "Brandwave"
---

# MGID vs Outbrain: Which is more popular by branded search?

Which is more popular in search, MGID or Outbrain? Compare estimated monthly branded-search demand and Share of Search inside the Native advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MGID and Outbrain
- **Competitive set**: Native advertising platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **MGID Share of Search**: 7.6%
- **Outbrain Share of Search**: 6.2%

## Which is more popular in search, MGID or Outbrain?

- In August 2026, MGID had more branded searches than Outbrain among native advertising platforms worldwide. MGID was estimated to have 9.9K branded searches compared to Outbrain’s 8.1K, and held a 7.6% Share of Search versus Outbrain’s 6.2%.
- The lead changed hands 3 times in the 11 months ending August 2026: MGID took it in December 2025, Outbrain took it in April 2026, MGID took it in May 2026.
- Across the 11 months ending August 2026, MGID’s estimated Share of Search among native advertising platforms worldwide moved from 8.1% to 7.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among native advertising platforms worldwide moved from 9.8% to 6.2%, and its estimated monthly branded searches moved from 14.8K to 8.1K.

## How did search popularity change for native advertising platforms worldwide in August 2026?

- In August 2026, MGID lost estimated Share of Search among native advertising platforms worldwide, from 9.1% to 7.6%.
- In August 2026, Outbrain lost estimated Share of Search among native advertising platforms worldwide, from 7.4% to 6.2%.

## Month by month

| Month | MGID estimated searches | MGID Share of Search | MGID rank | Outbrain estimated searches | Outbrain Share of Search | Outbrain rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 8.1% | 4 | 14.8K | 9.8% | 3 |
| Nov 2025 | 12.1K | 8.1% | 4 | 14.8K | 9.8% | 3 |
| Dec 2025 | 22.2K | 15.2% | 3 | 12.1K | 8.3% | 4 |
| Jan 2026 | 40.5K | 22.7% | 3 | 12.1K | 6.8% | 4 |
| Feb 2026 | 27.1K | 16.5% | 3 | 12.1K | 7.4% | 4 |
| Mar 2026 | 27.1K | 17.9% | 3 | 12.1K | 8% | 4 |
| Apr 2026 | 9.9K | 7.4% | 4 | 12.1K | 9% | 3 |
| May 2026 | 12.1K | 9% | 3 | 9.9K | 7.4% | 4 |
| Jun 2026 | 9.9K | 7.5% | 3 | 9.9K | 7.5% | 4 |
| Jul 2026 | 12.1K | 9.1% | 3 | 9.9K | 7.4% | 4 |
| Aug 2026 | 9.9K | 7.6% | 3 | 8.1K | 6.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MGID’s and Outbrain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MGID**: Measured on the search term “mgid”.
- **Outbrain**: Measured on the search term “outbrain”.

- [MGID profile](/demand/global-en/brands/mgid)
- [Outbrain profile](/demand/global-en/brands/outbrain)
- [All native advertising platforms worldwide](/demand/global-en/categories/native-advertising-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MGID or Outbrain?

In August 2026, MGID had more branded searches than Outbrain among native advertising platforms worldwide. MGID was estimated to have 9.9K branded searches compared to Outbrain’s 8.1K, and held a 7.6% Share of Search versus Outbrain’s 6.2%.

## Cite this page

Brandwave. "MGID vs Outbrain: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mgid-vs-outbrain

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mgid-vs-outbrain. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.