--- title: "Metricool vs Tubular Labs: Which is searched more?" description: "Is Metricool or Tubular Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/metricool-vs-tubular" publisher: "Brandwave" --- # Metricool vs Tubular Labs: Which is searched more? Is Metricool or Tubular Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Metricool and Tubular Labs - **Competitive set**: Creator analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Metricool Share of Search**: 23.5% - **Tubular Labs Share of Search**: 0.07% ## Is Metricool or Tubular Labs more popular in search? - In September 2026, Metricool had more branded searches than Tubular Labs among creator analytics platforms worldwide. Metricool had about 451,000 branded searches, while Tubular Labs had 1,300. Metricool made up 23.5% of all creator analytics platform searches we track, and Tubular Labs accounted for 0.07%. - Metricool was ahead of Tubular Labs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Metricool’s share of searches among creator analytics platforms worldwide moved from 14.5% to 23.5%, and its estimated monthly branded searches moved from 302K to 451K. - Across the 12 months ending September 2026, Tubular Labs’ share of searches among creator analytics platforms worldwide moved from 0.08% to 0.07%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top creator analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Metricool was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tubular Labs did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Metricool | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | HypeAuditor | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Modash | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | VidIQ | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | CreatorIQ | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Social Blade | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Tubular Labs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about creator analytics platforms - Asked ChatGPT "Which creator analytics platform should I use?": 1. Metricool, 2. VidIQ, 3. Social Blade - Asked ChatGPT "What are the best creator analytics platforms?": 1. Metricool, 2. VidIQ, 3. Modash, 4. HypeAuditor, 5. CreatorIQ, 6. Social Blade - Asked ChatGPT "What's the best creator analytics platform for creator performance?": 1. Modash, 2. CreatorIQ, 3. HypeAuditor - Searched Google, AI Overview "social media analytics platform": 1. Metricool - Searched Google, AI Overview "creator analytics platform": 1. HypeAuditor, 2. CreatorIQ Not named in any answer: Tubular Labs. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creator analytics platforms worldwide in September 2026? - In September 2026, Metricool gained share of searches among creator analytics platforms worldwide, from 18.3% to 23.5%. - Estimated monthly branded searches for Tubular Labs worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Metricool estimated searches | Metricool Share of Search | Metricool rank | Tubular Labs estimated searches | Tubular Labs Share of Search | Tubular Labs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 302K | 14.5% | 3 | 1.6K | 0.08% | 7 | | Nov 2025 | 302K | 16.3% | 3 | 1.6K | 0.09% | 7 | | Dec 2025 | 301K | 16.4% | 3 | 1.3K | 0.07% | 7 | | Jan 2026 | 301K | 13.8% | 3 | 1.6K | 0.07% | 7 | | Feb 2026 | 301K | 16.2% | 3 | 1.3K | 0.07% | 7 | | Mar 2026 | 368K | 19% | 3 | 1.3K | 0.07% | 7 | | Apr 2026 | 368K | 19% | 3 | 1.3K | 0.07% | 7 | | May 2026 | 368K | 19% | 3 | 1.3K | 0.07% | 7 | | Jun 2026 | 369K | 19.3% | 3 | 1.3K | 0.07% | 7 | | Jul 2026 | 368K | 18.2% | 3 | 1.3K | 0.06% | 7 | | Aug 2026 | 368K | 18.3% | 3 | 1.3K | 0.06% | 7 | | Sep 2026 | 451K | 23.5% | 3 | 1.3K | 0.07% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Metricool’s and Tubular Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Metricool**: Measured on the search terms “metricool” and “metricool social media”, summed into one figure. - **Tubular Labs**: Measured on the search term “tubular labs”. - [Metricool profile](/demand/global-en/brands/metricool) - [Tubular Labs profile](/demand/global-en/brands/tubular) - [All creator analytics platforms worldwide](/demand/global-en/categories/creator-analytics-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Metricool or Tubular Labs more popular in search? In September 2026, Metricool had more branded searches than Tubular Labs among creator analytics platforms worldwide. Metricool had about 451,000 branded searches, while Tubular Labs had 1,300. Metricool made up 23.5% of all creator analytics platform searches we track, and Tubular Labs accounted for 0.07%. ## Cite this page Brandwave. "Metricool vs Tubular Labs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/metricool-vs-tubular This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/metricool-vs-tubular. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.