--- title: "Metricool vs Rival IQ: Which is more popular by branded search?" description: "Which is more popular in search, Metricool or Rival IQ? Compare estimated monthly branded-search demand and Share of Search inside the Social media analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/metricool-vs-rival-iq" publisher: "Brandwave" --- # Metricool vs Rival IQ: Which is more popular by branded search? Which is more popular in search, Metricool or Rival IQ? Compare estimated monthly branded-search demand and Share of Search inside the Social media analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Metricool and Rival IQ - **Competitive set**: Social media analytics platforms - **Market**: Global - **Month measured**: Aug 2026 - **Metricool Share of Search**: 59.6% - **Rival IQ Share of Search**: 0.72% ## Which is more popular in search, Metricool or Rival IQ? - In August 2026, Metricool had more branded searches than Rival IQ among social media analytics platforms worldwide. Metricool was estimated to have 368K branded searches compared to Rival IQ’s 4.5K, and held a 59.6% Share of Search versus Rival IQ’s 0.72%. - Metricool was ahead of Rival IQ in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Metricool’s estimated Share of Search among social media analytics platforms worldwide moved from 54.9% to 59.6%, and its estimated monthly branded searches moved from 302K to 368K. - Across the 11 months ending August 2026, Rival IQ’s estimated Share of Search among social media analytics platforms worldwide moved from 1.5% to 0.72%, and its estimated monthly branded searches moved from 8.1K to 4.5K. ## How did search popularity change for social media analytics platforms worldwide in August 2026? - In August 2026, Metricool gained estimated Share of Search among social media analytics platforms worldwide, from 55.2% to 59.6%. - Estimated monthly branded searches for Rival IQ worldwide fell 45.1% over 11 measured months, from 8.1K to 4.5K in August 2026. ## Month by month | Month | Metricool estimated searches | Metricool Share of Search | Metricool rank | Rival IQ estimated searches | Rival IQ Share of Search | Rival IQ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 302K | 54.9% | 1 | 8.1K | 1.5% | 7 | | Nov 2025 | 302K | 58.5% | 1 | 8.1K | 1.6% | 7 | | Dec 2025 | 301K | 61.4% | 1 | 5.4K | 1.1% | 7 | | Jan 2026 | 301K | 57.5% | 1 | 6.6K | 1.3% | 7 | | Feb 2026 | 301K | 58.8% | 1 | 5.4K | 1.1% | 7 | | Mar 2026 | 368K | 60% | 1 | 6.6K | 1.1% | 7 | | Apr 2026 | 368K | 61.6% | 1 | 6.6K | 1.1% | 7 | | May 2026 | 368K | 61.9% | 1 | 4.4K | 0.74% | 7 | | Jun 2026 | 369K | 61.3% | 1 | 4.4K | 0.74% | 7 | | Jul 2026 | 368K | 55.2% | 1 | 5.4K | 0.82% | 7 | | Aug 2026 | 368K | 59.6% | 1 | 4.5K | 0.72% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Metricool’s and Rival IQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Metricool**: Measured on the search terms “metricool” and “metricool social media”, summed into one figure. - **Rival IQ**: Measured on the search terms “rival iq” and “rivaliq.com”, summed into one figure. - [Metricool profile](/demand/global-en/brands/metricool) - [Rival IQ profile](/demand/global-en/brands/rival-iq) - [All social media analytics platforms worldwide](/demand/global-en/categories/social-media-analytics-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Metricool or Rival IQ? In August 2026, Metricool had more branded searches than Rival IQ among social media analytics platforms worldwide. Metricool was estimated to have 368K branded searches compared to Rival IQ’s 4.5K, and held a 59.6% Share of Search versus Rival IQ’s 0.72%. ## Cite this page Brandwave. "Metricool vs Rival IQ: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/metricool-vs-rival-iq This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/metricool-vs-rival-iq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.