--- title: "Metricool vs Planable: Which is searched more?" description: "Is Metricool or Planable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media management tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/metricool-vs-planable" publisher: "Brandwave" --- # Metricool vs Planable: Which is searched more? Is Metricool or Planable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media management tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Metricool and Planable - **Competitive set**: Social media management tools - **Market**: Global - **Month measured**: Sep 2026 - **Metricool Share of Search**: 45.2% - **Planable Share of Search**: 2.2% ## Is Metricool or Planable more popular in search? - In September 2026, Metricool had more branded searches than Planable among social media management tools worldwide. Metricool had about 451,000 branded searches, while Planable had 22,200. Metricool made up 45.2% of all social media management tool searches we track, and Planable accounted for 2.2%. - Metricool was ahead of Planable in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Metricool’s share of searches among social media management tools worldwide moved from 34.2% to 45.2%, and its estimated monthly branded searches moved from 302K to 451K. - Across the 12 months ending September 2026, Planable’s share of searches among social media management tools worldwide moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top social media management tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Metricool was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Planable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Metricool was listed before Planable in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Buffer | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sprout Social | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hootsuite | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Metricool | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Agorapulse | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Later | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Planable | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Sprinklr | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Loomly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SocialPilot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social media management tools - Asked ChatGPT "Which social media management tool should I use?": 1. Buffer, 2. Metricool, 3. Later, 4. Agorapulse, 5. Sprout Social, 6. Hootsuite - Asked ChatGPT "What are the best social media management tools?": 1. Buffer, 2. Metricool, 3. Later, 4. Sprout Social, 5. Hootsuite, 6. Planable - Asked ChatGPT "What's the best social media management tool for a marketing team?": 1. Sprout Social, 2. Hootsuite, 3. Agorapulse, 4. Buffer, 5. Planable, 6. Sprinklr - Searched Google, AI Overview "social media management tools": 1. Buffer, 2. Hootsuite, 3. Sprout Social, 4. Metricool, 5. Agorapulse - Searched Google, AI Overview "schedule instagram posts": named none of the brands we track Not named in any answer: Loomly and SocialPilot. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for social media management tools worldwide in September 2026? - Estimated monthly branded searches for Metricool worldwide rose 49.4% over 12 measured months, from 302K to 451K in September 2026. - Estimated monthly branded searches for Planable worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Metricool estimated searches | Metricool Share of Search | Metricool rank | Planable estimated searches | Planable Share of Search | Planable rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 302K | 34.2% | 1 | 27.1K | 3.1% | 7 | | Nov 2025 | 302K | 36.9% | 1 | 22.2K | 2.7% | 7 | | Dec 2025 | 301K | 39.8% | 1 | 22.2K | 2.9% | 8 | | Jan 2026 | 301K | 34.1% | 1 | 27.1K | 3.1% | 7 | | Feb 2026 | 301K | 36.9% | 1 | 22.2K | 2.7% | 7 | | Mar 2026 | 368K | 39.1% | 1 | 27.1K | 2.9% | 7 | | Apr 2026 | 368K | 41.4% | 1 | 22.2K | 2.5% | 7 | | May 2026 | 368K | 43.9% | 1 | 22.2K | 2.6% | 7 | | Jun 2026 | 369K | 43.5% | 1 | 22.2K | 2.6% | 7 | | Jul 2026 | 368K | 42.2% | 1 | 22.2K | 2.5% | 6 | | Aug 2026 | 368K | 44.7% | 1 | 22.2K | 2.7% | 6 | | Sep 2026 | 451K | 45.2% | 1 | 22.2K | 2.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Metricool’s and Planable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Metricool**: Measured on the search terms “metricool” and “metricool social media”, summed into one figure. - **Planable**: Measured on the search term “planable”. - [Metricool profile](/demand/global-en/brands/metricool) - [Planable profile](/demand/global-en/brands/planable) - [All social media management tools worldwide](/demand/global-en/categories/social-media-management-tools): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Metricool or Planable more popular in search? In September 2026, Metricool had more branded searches than Planable among social media management tools worldwide. Metricool had about 451,000 branded searches, while Planable had 22,200. Metricool made up 45.2% of all social media management tool searches we track, and Planable accounted for 2.2%. ## Cite this page Brandwave. "Metricool vs Planable: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/metricool-vs-planable This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/metricool-vs-planable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.