---
title: "MetLife vs Northwestern Mutual: Which is more popular by branded search?"
description: "Which is more popular in search, MetLife or Northwestern Mutual? Compare estimated monthly branded-search demand and Share of Search inside the Life insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/metlife-vs-northwestern-mutual"
publisher: "Brandwave"
---

# MetLife vs Northwestern Mutual: Which is more popular by branded search?

Which is more popular in search, MetLife or Northwestern Mutual? Compare estimated monthly branded-search demand and Share of Search inside the Life insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MetLife and Northwestern Mutual
- **Competitive set**: Life insurance brands
- **Market**: Global
- **Month measured**: Aug 2026
- **MetLife Share of Search**: 15%
- **Northwestern Mutual Share of Search**: 0.3%

## Which is more popular in search, MetLife or Northwestern Mutual?

- In August 2026, MetLife had more branded searches than Northwestern Mutual among life insurance brands worldwide. MetLife was estimated to have 49.5K branded searches compared to Northwestern Mutual’s 1K, and held a 15% Share of Search versus Northwestern Mutual’s 0.3%.
- MetLife was ahead of Northwestern Mutual in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MetLife’s estimated Share of Search among life insurance brands worldwide moved from 13.6% to 15%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, Northwestern Mutual’s estimated Share of Search among life insurance brands worldwide moved from 0.27% to 0.3%, and its estimated monthly branded searches held steady at 1K.

## How did search popularity change for life insurance brands worldwide in August 2026?

- In August 2026, Aviva overtook MetLife to rank 2nd among life insurance brands worldwide, at 15%.
- In August 2026, MetLife lost estimated Share of Search among life insurance brands worldwide, from 15.9% to 15%.

## Month by month

| Month | MetLife estimated searches | MetLife Share of Search | MetLife rank | Northwestern Mutual estimated searches | Northwestern Mutual Share of Search | Northwestern Mutual rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 13.6% | 3 | 1K | 0.27% | 6 |
| Nov 2025 | 49.5K | 15.5% | 2 | 1K | 0.31% | 6 |
| Dec 2025 | 49.5K | 15.9% | 2 | 1K | 0.32% | 6 |
| Jan 2026 | 60.5K | 15.9% | 2 | 1.6K | 0.42% | 6 |
| Feb 2026 | 49.5K | 13.9% | 2 | 1.3K | 0.36% | 6 |
| Mar 2026 | 49.5K | 13.4% | 3 | 1.3K | 0.35% | 6 |
| Apr 2026 | 49.5K | 13.4% | 3 | 1K | 0.27% | 6 |
| May 2026 | 40.5K | 11.4% | 4 | 1K | 0.28% | 6 |
| Jun 2026 | 49.5K | 14.3% | 2 | 880 | 0.25% | 6 |
| Jul 2026 | 49.5K | 15.9% | 2 | 880 | 0.28% | 6 |
| Aug 2026 | 49.5K | 15% | 3 | 1K | 0.3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MetLife’s and Northwestern Mutual’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MetLife**: Measured on the search term “metlife insurance”.
- **Northwestern Mutual**: Measured on the search term “northwestern mutual insurance”.

- [MetLife profile](/demand/global-en/brands/metlife)
- [Northwestern Mutual profile](/demand/global-en/brands/northwestern-mutual)
- [All life insurance brands worldwide](/demand/global-en/categories/life-insurance-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MetLife or Northwestern Mutual?

In August 2026, MetLife had more branded searches than Northwestern Mutual among life insurance brands worldwide. MetLife was estimated to have 49.5K branded searches compared to Northwestern Mutual’s 1K, and held a 15% Share of Search versus Northwestern Mutual’s 0.3%.

## Cite this page

Brandwave. "MetLife vs Northwestern Mutual: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/metlife-vs-northwestern-mutual

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/metlife-vs-northwestern-mutual. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.