--- title: "MetaLab vs R/GA: Which is searched more?" description: "Is MetaLab or R/GA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UX design agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/metalab-vs-r-ga" publisher: "Brandwave" --- # MetaLab vs R/GA: Which is searched more? Is MetaLab or R/GA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UX design agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MetaLab and R/GA - **Competitive set**: UX design agencies - **Market**: Global - **Month measured**: Sep 2026 - **MetaLab Share of Search**: 10.7% - **R/GA Share of Search**: 3.9% ## Is MetaLab or R/GA more popular in search? - In September 2026, MetaLab had more branded searches than R/GA among UX design agencies worldwide. MetaLab had about 14,800 branded searches, while R/GA had 5,400. MetaLab made up 10.7% of all UX design agency searches we track, and R/GA accounted for 3.9%. - MetaLab was ahead of R/GA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MetaLab’s share of searches among UX design agencies worldwide moved from 12.1% to 10.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, R/GA’s share of searches among UX design agencies worldwide moved from 5.4% to 3.9%, and its estimated monthly branded searches moved from 8.1K to 5.4K. ## Top UX design agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, MetaLab was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. R/GA did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clay | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | MetaLab | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Eleken | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | UX Studio | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | IDEO | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Frog | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | AKQA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | R/GA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Huge | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about UX design agencies - Asked ChatGPT "Which UX design agency should I hire?": 1. Eleken - Asked ChatGPT "What are the best UX design agencies?": 1. Clay, 2. MetaLab, 3. IDEO, 4. UX Studio, 5. Eleken, 6. Frog - Asked ChatGPT "What's the best UX design agency for product design?": 1. Clay, 2. MetaLab, 3. Eleken, 4. UX Studio - Searched Google, AI Overview "ux design agency": named none of the brands we track Not named in any answer: AKQA, R/GA and Huge. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for UX design agencies worldwide in September 2026? - In September 2026, MetaLab lost share of searches among UX design agencies worldwide, from 14.5% to 10.7%. - Estimated monthly branded searches for R/GA worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. ## Month by month | Month | MetaLab estimated searches | MetaLab Share of Search | MetaLab rank | R/GA estimated searches | R/GA Share of Search | R/GA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 12.1% | 3 | 8.1K | 5.4% | 5 | | Nov 2025 | 18.1K | 13.8% | 3 | 6.6K | 5% | 5 | | Dec 2025 | 14.8K | 13.5% | 3 | 6.6K | 6% | 5 | | Jan 2026 | 22.2K | 16.2% | 2 | 8.1K | 5.9% | 5 | | Feb 2026 | 18.1K | 13.6% | 3 | 6.6K | 5% | 5 | | Mar 2026 | 18.1K | 13.2% | 3 | 8.1K | 5.9% | 5 | | Apr 2026 | 18.1K | 13.8% | 2 | 8.1K | 6.2% | 5 | | May 2026 | 18.1K | 15.9% | 2 | 6.6K | 5.8% | 5 | | Jun 2026 | 14.8K | 12.1% | 3 | 6.6K | 5.4% | 5 | | Jul 2026 | 18.1K | 12.9% | 2 | 5.4K | 3.8% | 5 | | Aug 2026 | 18.1K | 14.5% | 2 | 5.4K | 4.3% | 5 | | Sep 2026 | 14.8K | 10.7% | 3 | 5.4K | 3.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using MetaLab’s and R/GA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MetaLab**: Measured on the search term “metalab”. - **R/GA**: Measured on the search term “r ga”. - [MetaLab profile](/demand/global-en/brands/metalab) - [R/GA profile](/demand/global-en/brands/r-ga) - [All UX design agencies worldwide](/demand/global-en/categories/ux-design-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MetaLab or R/GA more popular in search? In September 2026, MetaLab had more branded searches than R/GA among UX design agencies worldwide. MetaLab had about 14,800 branded searches, while R/GA had 5,400. MetaLab made up 10.7% of all UX design agency searches we track, and R/GA accounted for 3.9%. ## Cite this page Brandwave. "MetaLab vs R/GA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/metalab-vs-r-ga This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/metalab-vs-r-ga. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.