--- title: "Meta AI vs xAI: Which is searched more?" description: "Is Meta AI or xAI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI model companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/meta-ai-vs-xai" publisher: "Brandwave" --- # Meta AI vs xAI: Which is searched more? Is Meta AI or xAI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI model companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Meta AI and xAI - **Competitive set**: AI model companies - **Market**: Global - **Month measured**: Sep 2026 - **Meta AI Share of Search**: 31% - **xAI Share of Search**: 0.97% ## Is Meta AI or xAI more popular in search? - In September 2026, Meta AI had more branded searches than xAI among AI model companies worldwide. Meta AI had about 6.4 million branded searches, while xAI had 201,000. Meta AI made up 31% of all AI model company searches we track, and xAI accounted for 0.97%. - Meta AI was ahead of xAI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Meta AI’s share of searches among AI model companies worldwide moved from 28.3% to 31%, and its estimated monthly branded searches moved from 5.2M to 6.4M. - Across the 12 months ending September 2026, xAI’s share of searches among AI model companies worldwide moved from 2% to 0.97%, and its estimated monthly branded searches moved from 368K to 201K. ## Top AI model companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, xAI appeared in all five answers. Meta AI was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. xAI was listed before Meta AI in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OpenAI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Anthropic | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Google DeepMind | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | xAI | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Meta AI | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Mistral AI | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Qwen | 7th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about AI model companies - Asked ChatGPT "Which AI model company should I use?": 1. OpenAI, 2. Anthropic, 3. Google DeepMind, 4. xAI - Asked ChatGPT "What are the best AI model companies?": 1. OpenAI, 2. Anthropic, 3. Google DeepMind, 4. Meta AI, 5. xAI, 6. Mistral AI, 7. Qwen - Asked ChatGPT "What's the best AI model company for foundation models?": 1. OpenAI, 2. Anthropic, 3. Google DeepMind, 4. xAI, 5. Mistral AI, 6. Qwen, 7. Meta AI - Searched Google, AI Overview "best ai model": 1. Anthropic, 2. OpenAI, 3. xAI - Searched Google, AI Overview "llm provider": 1. OpenAI, 2. Anthropic, 3. Google DeepMind, 4. Meta AI, 5. xAI, 6. Mistral AI, 7. Qwen Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for AI model companies worldwide in September 2026? - In September 2026, Meta AI lost share of searches among AI model companies worldwide, from 33.1% to 31%. - xAI’s share of searches among AI model companies worldwide has lost ground for 3 months in a row, from 1.5% to 0.97% in September 2026. ## Month by month | Month | Meta AI estimated searches | Meta AI Share of Search | Meta AI rank | xAI estimated searches | xAI Share of Search | xAI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.2M | 28.3% | 2 | 368K | 2% | 6 | | Nov 2025 | 6.4M | 32.2% | 2 | 368K | 1.9% | 6 | | Dec 2025 | 5.2M | 25.7% | 2 | 301K | 1.5% | 6 | | Jan 2026 | 6.4M | 38% | 1 | 450K | 2.7% | 6 | | Feb 2026 | 5.2M | 25.2% | 3 | 550K | 2.7% | 6 | | Mar 2026 | 5.2M | 19.1% | 2 | 450K | 1.6% | 6 | | Apr 2026 | 6.4M | 30.2% | 2 | 301K | 1.4% | 6 | | May 2026 | 6.5M | 31.4% | 2 | 368K | 1.8% | 6 | | Jun 2026 | 6.6M | 33.4% | 1 | 301K | 1.5% | 6 | | Jul 2026 | 5.3M | 34% | 1 | 201K | 1.3% | 6 | | Aug 2026 | 5.2M | 33.1% | 1 | 201K | 1.3% | 6 | | Sep 2026 | 6.4M | 31% | 1 | 201K | 0.97% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Meta AI’s and xAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Meta AI**: Measured on the search terms “ai meta”, “facebook meta ai”, “llama ai”, “meta ai app”, “meta ai assistant”, “meta ai facebook”, “meta ai images”, “meta ai instagram”, “meta ai video”, “meta ai whatsapp”, “metaai” and “whatsapp meta ai”, summed into one figure. - **xAI**: Measured on the search term “xai”. - [Meta AI profile](/demand/global-en/brands/meta-ai) - [xAI profile](/demand/global-en/brands/xai) - [All AI model companies worldwide](/demand/global-en/categories/ai-model-companies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Meta AI or xAI more popular in search? In September 2026, Meta AI had more branded searches than xAI among AI model companies worldwide. Meta AI had about 6.4 million branded searches, while xAI had 201,000. Meta AI made up 31% of all AI model company searches we track, and xAI accounted for 0.97%. ## Cite this page Brandwave. "Meta AI vs xAI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/meta-ai-vs-xai This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/meta-ai-vs-xai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.