--- title: "Meta AI vs OpenAI: Which is searched more?" description: "Is Meta AI or OpenAI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI model companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/meta-ai-vs-openai" publisher: "Brandwave" --- # Meta AI vs OpenAI: Which is searched more? Is Meta AI or OpenAI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI model companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Meta AI and OpenAI - **Competitive set**: AI model companies - **Market**: Global - **Month measured**: Sep 2026 - **Meta AI Share of Search**: 31% - **OpenAI Share of Search**: 29.7% ## Is Meta AI or OpenAI more popular in search? - In September 2026, Meta AI had more branded searches than OpenAI among AI model companies worldwide. Meta AI had about 6.4 million branded searches, while OpenAI had 6.1 million. Meta AI made up 31% of all AI model company searches we track, and OpenAI accounted for 29.7%. - The lead changed hands 3 times in the 12 months ending September 2026: Meta AI took it in January 2026, OpenAI took it in February 2026, Meta AI took it in June 2026. - Across the 12 months ending September 2026, Meta AI’s share of searches among AI model companies worldwide moved from 28.3% to 31%, and its estimated monthly branded searches moved from 5.2M to 6.4M. - Across the 12 months ending September 2026, OpenAI’s share of searches among AI model companies worldwide moved from 49.6% to 29.7%, and its estimated monthly branded searches moved from 9.1M to 6.1M. ## How did search popularity change for AI model companies worldwide in September 2026? - In September 2026, Meta AI lost share of searches among AI model companies worldwide, from 33.1% to 31%. - In September 2026, OpenAI lost share of searches among AI model companies worldwide, from 31.5% to 29.7%. ## Month by month | Month | Meta AI estimated searches | Meta AI Share of Search | Meta AI rank | OpenAI estimated searches | OpenAI Share of Search | OpenAI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.2M | 28.3% | 2 | 9.1M | 49.6% | 1 | | Nov 2025 | 6.4M | 32.2% | 2 | 9.1M | 46.2% | 1 | | Dec 2025 | 5.2M | 25.7% | 2 | 11.1M | 54.5% | 1 | | Jan 2026 | 6.4M | 38% | 1 | 6.1M | 36.4% | 2 | | Feb 2026 | 5.2M | 25.2% | 3 | 6.1M | 29.6% | 2 | | Mar 2026 | 5.2M | 19.1% | 2 | 13.6M | 49.6% | 1 | | Apr 2026 | 6.4M | 30.2% | 2 | 7.5M | 35.4% | 1 | | May 2026 | 6.5M | 31.4% | 2 | 7.5M | 36.2% | 1 | | Jun 2026 | 6.6M | 33.4% | 1 | 5M | 25.4% | 3 | | Jul 2026 | 5.3M | 34% | 1 | 5M | 32.1% | 2 | | Aug 2026 | 5.2M | 33.1% | 1 | 5M | 31.5% | 2 | | Sep 2026 | 6.4M | 31% | 1 | 6.1M | 29.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Meta AI’s and OpenAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Meta AI**: Measured on the search terms “ai meta”, “facebook meta ai”, “llama ai”, “meta ai app”, “meta ai assistant”, “meta ai facebook”, “meta ai images”, “meta ai instagram”, “meta ai video”, “meta ai whatsapp”, “metaai” and “whatsapp meta ai”, summed into one figure. - **OpenAI**: Measured on the search term “openai”. - [Meta AI profile](/demand/global-en/brands/meta-ai) - [OpenAI profile](/demand/global-en/brands/openai) - [All AI model companies worldwide](/demand/global-en/categories/ai-model-companies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Meta AI or OpenAI more popular in search? In September 2026, Meta AI had more branded searches than OpenAI among AI model companies worldwide. Meta AI had about 6.4 million branded searches, while OpenAI had 6.1 million. Meta AI made up 31% of all AI model company searches we track, and OpenAI accounted for 29.7%. ## Cite this page Brandwave. "Meta AI vs OpenAI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/meta-ai-vs-openai This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/meta-ai-vs-openai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.