---
title: "Merrell vs Speedo: Which is more popular by branded search?"
description: "Which is more popular in search, Merrell or Speedo? Compare estimated monthly branded-search demand and Share of Search inside the Water shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/merrell-vs-speedo"
publisher: "Brandwave"
---

# Merrell vs Speedo: Which is more popular by branded search?

Which is more popular in search, Merrell or Speedo? Compare estimated monthly branded-search demand and Share of Search inside the Water shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Merrell and Speedo
- **Competitive set**: Water shoes
- **Market**: Global
- **Month measured**: Aug 2026
- **Merrell Share of Search**: 56%
- **Speedo Share of Search**: 36.5%

## Which is more popular in search, Merrell or Speedo?

- In August 2026, Merrell had more branded searches than Speedo among water shoes worldwide. Merrell was estimated to have 691K branded searches compared to Speedo’s 450K, and held a 56% Share of Search versus Speedo’s 36.5%.
- Merrell was ahead of Speedo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Merrell’s estimated Share of Search among water shoes worldwide moved from 56.1% to 56%, and its estimated monthly branded searches moved from 662K to 691K.
- Across the 11 months ending August 2026, Speedo’s estimated Share of Search among water shoes worldwide moved from 38.1% to 36.5%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for water shoes worldwide in August 2026?

- In August 2026, Merrell gained estimated Share of Search among water shoes worldwide, from 51.4% to 56%.
- In August 2026, Speedo lost estimated Share of Search among water shoes worldwide, from 40.9% to 36.5%.

## Month by month

| Month | Merrell estimated searches | Merrell Share of Search | Merrell rank | Speedo estimated searches | Speedo Share of Search | Speedo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 662K | 56.1% | 1 | 450K | 38.1% | 2 |
| Nov 2025 | 775K | 59.9% | 1 | 450K | 34.8% | 2 |
| Dec 2025 | 658K | 54.7% | 1 | 450K | 37.4% | 2 |
| Jan 2026 | 679K | 54.8% | 1 | 450K | 36.3% | 2 |
| Feb 2026 | 568K | 52.6% | 1 | 450K | 41.7% | 2 |
| Mar 2026 | 707K | 57.3% | 1 | 450K | 36.5% | 2 |
| Apr 2026 | 694K | 57.2% | 1 | 450K | 37.1% | 2 |
| May 2026 | 724K | 53.3% | 1 | 550K | 40.5% | 2 |
| Jun 2026 | 793K | 54.9% | 1 | 550K | 38.1% | 2 |
| Jul 2026 | 691K | 51.4% | 1 | 550K | 40.9% | 2 |
| Aug 2026 | 691K | 56% | 1 | 450K | 36.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Merrell’s and Speedo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Merrell**: Measured on the search terms “hiking boots merrell”, “hiking shoes merrell”, “merrell”, “merrell com”, “merrell hiking boots” and “merrell moab”, summed into one figure.
- **Speedo**: Measured on the search term “speedo”.

- [Merrell profile](/demand/global-en/brands/merrell)
- [Speedo profile](/demand/global-en/brands/speedo)
- [All water shoes worldwide](/demand/global-en/categories/water-shoes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Merrell or Speedo?

In August 2026, Merrell had more branded searches than Speedo among water shoes worldwide. Merrell was estimated to have 691K branded searches compared to Speedo’s 450K, and held a 56% Share of Search versus Speedo’s 36.5%.

## Cite this page

Brandwave. "Merrell vs Speedo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/merrell-vs-speedo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/merrell-vs-speedo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.