---
title: "Merrell vs Sorel: Which is searched more?"
description: "Is Merrell or Sorel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/merrell-vs-sorel"
publisher: "Brandwave"
---

# Merrell vs Sorel: Which is searched more?

Is Merrell or Sorel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Merrell and Sorel
- **Competitive set**: Boot brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Merrell Share of Search**: 0.32%
- **Sorel Share of Search**: 1.3%

## Is Merrell or Sorel more popular in search?

- In September 2026, Sorel had more branded searches than Merrell among boot brands worldwide. Sorel had about 165,000 branded searches, while Merrell had 40,500. Sorel made up 1.3% of all boot brand searches we track, and Merrell accounted for 0.32%.
- Sorel was ahead of Merrell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Merrell’s share of searches among boot brands worldwide moved from 0.15% to 0.32%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Sorel’s share of searches among boot brands worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 246K to 165K.

## How did search popularity change for boot brands worldwide in September 2026?

- In September 2026, Sorel rose from 9th to 8th among boot brands worldwide.
- In September 2026, Merrell fell from 10th to 11th among boot brands worldwide.

## Month by month

| Month | Merrell estimated searches | Merrell Share of Search | Merrell rank | Sorel estimated searches | Sorel Share of Search | Sorel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 0.15% | 11 | 246K | 1.3% | 8 |
| Nov 2025 | 22.2K | 0.08% | 11 | 450K | 1.5% | 8 |
| Dec 2025 | 22.2K | 0.09% | 11 | 368K | 1.5% | 8 |
| Jan 2026 | 33.1K | 0.19% | 11 | 301K | 1.8% | 8 |
| Feb 2026 | 33.1K | 0.32% | 11 | 165K | 1.6% | 8 |
| Mar 2026 | 33.1K | 0.33% | 11 | 135K | 1.4% | 8 |
| Apr 2026 | 40.5K | 0.55% | 11 | 110K | 1.5% | 9 |
| May 2026 | 49.5K | 0.68% | 10 | 110K | 1.5% | 8 |
| Jun 2026 | 40.5K | 0.66% | 10 | 74K | 1.2% | 9 |
| Jul 2026 | 49.5K | 0.71% | 10 | 90.5K | 1.3% | 9 |
| Aug 2026 | 49.5K | 0.5% | 10 | 110K | 1.1% | 9 |
| Sep 2026 | 40.5K | 0.32% | 11 | 165K | 1.3% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Merrell’s and Sorel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Merrell**: Measured on the search term “hiking boots merrell”.
- **Sorel**: Measured on the search term “sorel”.

- [Merrell profile](/demand/global-en/brands/merrell)
- [Sorel profile](/demand/global-en/brands/sorel)
- [All boot brands worldwide](/demand/global-en/categories/boot-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Merrell or Sorel more popular in search?

In September 2026, Sorel had more branded searches than Merrell among boot brands worldwide. Sorel had about 165,000 branded searches, while Merrell had 40,500. Sorel made up 1.3% of all boot brand searches we track, and Merrell accounted for 0.32%.

## Cite this page

Brandwave. "Merrell vs Sorel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/merrell-vs-sorel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/merrell-vs-sorel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.