---
title: "Merrell vs Salomon: Which is more popular by branded search?"
description: "Which is more popular in search, Merrell or Salomon? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/merrell-vs-salomon"
publisher: "Brandwave"
---

# Merrell vs Salomon: Which is more popular by branded search?

Which is more popular in search, Merrell or Salomon? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Merrell and Salomon
- **Competitive set**: Hiking footwear brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Merrell Share of Search**: 75.6%
- **Salomon Share of Search**: 15%

## Which is more popular in search, Merrell or Salomon?

- In August 2026, Merrell had more branded searches than Salomon among hiking footwear brands worldwide. Merrell was estimated to have 691K branded searches compared to Salomon’s 137K, and held a 75.6% Share of Search versus Salomon’s 15%.
- Merrell was ahead of Salomon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Merrell’s estimated Share of Search among hiking footwear brands worldwide moved from 80.4% to 75.6%, and its estimated monthly branded searches moved from 662K to 691K.
- Across the 11 months ending August 2026, Salomon’s estimated Share of Search among hiking footwear brands worldwide moved from 11.3% to 15%, and its estimated monthly branded searches moved from 93.4K to 137K.

## How did search popularity change for hiking footwear brands worldwide in August 2026?

- In August 2026, Salomon gained estimated Share of Search among hiking footwear brands worldwide, from 14.4% to 15%.
- In August 2026, Merrell lost estimated Share of Search among hiking footwear brands worldwide, from 76.3% to 75.6%.

## Month by month

| Month | Merrell estimated searches | Merrell Share of Search | Merrell rank | Salomon estimated searches | Salomon Share of Search | Salomon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 662K | 80.4% | 1 | 93.4K | 11.3% | 2 |
| Nov 2025 | 775K | 82.1% | 1 | 93.4K | 9.9% | 2 |
| Dec 2025 | 658K | 80.5% | 1 | 93.4K | 11.4% | 2 |
| Jan 2026 | 679K | 78% | 1 | 114K | 13.1% | 2 |
| Feb 2026 | 568K | 78.5% | 1 | 87.8K | 12.1% | 2 |
| Mar 2026 | 707K | 79.8% | 1 | 107K | 12% | 2 |
| Apr 2026 | 694K | 79.9% | 1 | 102K | 11.7% | 2 |
| May 2026 | 724K | 78.8% | 1 | 118K | 12.8% | 2 |
| Jun 2026 | 793K | 79.7% | 1 | 131K | 13.1% | 2 |
| Jul 2026 | 691K | 76.3% | 1 | 131K | 14.4% | 2 |
| Aug 2026 | 691K | 75.6% | 1 | 137K | 15% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Merrell’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Merrell**: Measured on the search terms “hiking boots merrell”, “hiking shoes merrell”, “merrell”, “merrell com”, “merrell hiking boots” and “merrell moab”, summed into one figure.
- **Salomon**: Measured on the search terms “hiking boots salomon”, “salomon com”, “salomon hiking shoes” and “salomon x ultra”, summed into one figure.

- [Merrell profile](/demand/global-en/brands/merrell)
- [Salomon profile](/demand/global-en/brands/salomon)
- [All hiking footwear brands worldwide](/demand/global-en/categories/hiking-footwear-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Merrell or Salomon?

In August 2026, Merrell had more branded searches than Salomon among hiking footwear brands worldwide. Merrell was estimated to have 691K branded searches compared to Salomon’s 137K, and held a 75.6% Share of Search versus Salomon’s 15%.

## Cite this page

Brandwave. "Merrell vs Salomon: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/merrell-vs-salomon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/merrell-vs-salomon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.