--- title: "Merrell vs Red Wing: Which is searched more?" description: "Is Merrell or Red Wing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/merrell-vs-red-wing" publisher: "Brandwave" --- # Merrell vs Red Wing: Which is searched more? Is Merrell or Red Wing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Merrell and Red Wing - **Competitive set**: Boot brands - **Market**: Global - **Month measured**: Sep 2026 - **Merrell Share of Search**: 0.32% - **Red Wing Share of Search**: 4.3% ## Is Merrell or Red Wing more popular in search? - In September 2026, Red Wing had more branded searches than Merrell among boot brands worldwide. Red Wing had about 550,000 branded searches, while Merrell had 40,500. Red Wing made up 4.3% of all boot brand searches we track, and Merrell accounted for 0.32%. - Red Wing was ahead of Merrell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Merrell’s share of searches among boot brands worldwide moved from 0.15% to 0.32%, and its estimated monthly branded searches moved from 27.1K to 40.5K. - Across the 12 months ending September 2026, Red Wing’s share of searches among boot brands worldwide moved from 8.1% to 4.3%, and its estimated monthly branded searches moved from 1.5M to 550K. ## Top boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Red Wing was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Merrell did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Red Wing | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Thursday Boot Company | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Danner | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Ariat | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Dr. Martens | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | UGG | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Timberland | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sorel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Redback | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Merrell | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about boot brands - Asked ChatGPT "Which boot brand should I buy?": 1. Red Wing, 2. Ariat, 3. Blundstone, 4. Danner - Asked ChatGPT "What are the best boot brands?": 1. Red Wing, 2. Danner, 3. Thursday Boot Company, 4. Blundstone, 5. Ariat, 6. Dr. Martens - Asked ChatGPT "What's the best boot brand for everyday wear?": 1. Blundstone, 2. Thursday Boot Company, 3. Red Wing - Searched Google, AI Overview "comfortable boots": 1. Thursday Boot Company, 2. Blundstone Not named in any answer: UGG, Timberland, Sorel, Redback and Merrell. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for boot brands worldwide in September 2026? - Red Wing’s share of searches among boot brands worldwide has lost ground for 3 months in a row, from 7.3% to 4.3% in September 2026. - In September 2026, Merrell fell from 10th to 11th among boot brands worldwide. ## Month by month | Month | Merrell estimated searches | Merrell Share of Search | Merrell rank | Red Wing estimated searches | Red Wing Share of Search | Red Wing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 0.15% | 11 | 1.5M | 8.1% | 4 | | Nov 2025 | 22.2K | 0.08% | 11 | 1.5M | 5.1% | 4 | | Dec 2025 | 22.2K | 0.09% | 11 | 1.5M | 6% | 4 | | Jan 2026 | 33.1K | 0.19% | 11 | 1.8M | 10.7% | 4 | | Feb 2026 | 33.1K | 0.32% | 11 | 823K | 8% | 4 | | Mar 2026 | 33.1K | 0.33% | 11 | 2.2M | 22.6% | 2 | | Apr 2026 | 40.5K | 0.55% | 11 | 1M | 13.5% | 4 | | May 2026 | 49.5K | 0.68% | 10 | 450K | 6.2% | 5 | | Jun 2026 | 40.5K | 0.66% | 10 | 450K | 7.3% | 5 | | Jul 2026 | 49.5K | 0.71% | 10 | 450K | 6.4% | 5 | | Aug 2026 | 49.5K | 0.5% | 10 | 450K | 4.6% | 5 | | Sep 2026 | 40.5K | 0.32% | 11 | 550K | 4.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Merrell’s and Red Wing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Merrell**: Measured on the search term “hiking boots merrell”. - **Red Wing**: Measured on the search term “red wing”. - [Merrell profile](/demand/global-en/brands/merrell) - [Red Wing profile](/demand/global-en/brands/red-wing) - [All boot brands worldwide](/demand/global-en/categories/boot-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Merrell or Red Wing more popular in search? In September 2026, Red Wing had more branded searches than Merrell among boot brands worldwide. Red Wing had about 550,000 branded searches, while Merrell had 40,500. Red Wing made up 4.3% of all boot brand searches we track, and Merrell accounted for 0.32%. ## Cite this page Brandwave. "Merrell vs Red Wing: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/merrell-vs-red-wing This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/merrell-vs-red-wing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.