--- title: "Merrell vs On: Which is searched more?" description: "Is Merrell or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Walking shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/merrell-vs-on" publisher: "Brandwave" --- # Merrell vs On: Which is searched more? Is Merrell or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Walking shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Merrell and On - **Competitive set**: Walking shoe brands - **Market**: Global - **Month measured**: Sep 2026 - **Merrell Share of Search**: 8.8% - **On Share of Search**: 4.8% ## Is Merrell or On more popular in search? - In September 2026, Merrell had more branded searches than On among walking shoe brands worldwide. Merrell had about 9,900 branded searches, while On had 5,400. Merrell made up 8.8% of all walking shoe brand searches we track, and On accounted for 4.8%. - Merrell was ahead of On in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Merrell’s share of searches among walking shoe brands worldwide moved from 9.2% to 8.8%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, On’s share of searches among walking shoe brands worldwide moved from 5% to 4.8%, and its estimated monthly branded searches held steady at 5.4K. ## Top walking shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, On was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Merrell did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brooks | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | On | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | ASICS | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Skechers | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Saucony | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Merrell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ryka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vionic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about walking shoe brands - Asked ChatGPT "Which walking shoes should I buy?": 1. Brooks, 2. HOKA, 3. ASICS, 4. New Balance - Asked ChatGPT "What are the best walking shoe brands?": 1. HOKA, 2. New Balance, 3. Brooks, 4. ASICS, 5. Saucony, 6. Skechers - Asked ChatGPT "What are the best walking shoes for plantar fasciitis?": 1. HOKA, 2. Brooks, 3. ASICS, 4. New Balance - Searched Google, AI Overview "walking shoes": 1. Brooks, 2. On, 3. HOKA, 4. New Balance, 5. Skechers - Searched Google, AI Overview "best walking shoes": 1. On, 2. Brooks, 3. HOKA, 4. New Balance, 5. Skechers, 6. ASICS Not named in any answer: Merrell, Clarks, Ryka and Vionic. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for walking shoe brands worldwide in September 2026? - In September 2026, Merrell gained share of searches among walking shoe brands worldwide, from 8.1% to 8.8%. - In September 2026, On lost share of searches among walking shoe brands worldwide, from 5.4% to 4.8%. ## Month by month | Month | Merrell estimated searches | Merrell Share of Search | Merrell rank | On estimated searches | On Share of Search | On rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 9.2% | 6 | 5.4K | 5% | 7 | | Nov 2025 | 12.1K | 11.3% | 6 | 5.4K | 5% | 7 | | Dec 2025 | 9.9K | 10.2% | 6 | 5.4K | 5.5% | 7 | | Jan 2026 | 12.1K | 11.4% | 5 | 5.4K | 5.1% | 7 | | Feb 2026 | 9.9K | 10.8% | 6 | 4.4K | 4.8% | 7 | | Mar 2026 | 9.9K | 7.9% | 6 | 5.4K | 4.3% | 7 | | Apr 2026 | 9.9K | 7.3% | 6 | 6.6K | 4.9% | 7 | | May 2026 | 12.1K | 10% | 6 | 5.4K | 4.5% | 7 | | Jun 2026 | 9.9K | 9.3% | 6 | 5.4K | 5.1% | 7 | | Jul 2026 | 8.1K | 8.3% | 6 | 5.4K | 5.5% | 7 | | Aug 2026 | 9.9K | 8.1% | 6 | 6.6K | 5.4% | 7 | | Sep 2026 | 9.9K | 8.8% | 6 | 5.4K | 4.8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Merrell’s and On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Merrell**: Measured on the search term “merrell walking shoes”. - **On**: Measured on the search term “on cloud walking shoes”. - [Merrell profile](/demand/global-en/brands/merrell) - [On profile](/demand/global-en/brands/on) - [All walking shoe brands worldwide](/demand/global-en/categories/walking-shoe-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Merrell or On more popular in search? In September 2026, Merrell had more branded searches than On among walking shoe brands worldwide. Merrell had about 9,900 branded searches, while On had 5,400. Merrell made up 8.8% of all walking shoe brand searches we track, and On accounted for 4.8%. ## Cite this page Brandwave. "Merrell vs On: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/merrell-vs-on This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/merrell-vs-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.