---
title: "Merrell vs Naturalizer: Which is searched more?"
description: "Is Merrell or Naturalizer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/merrell-vs-naturalizer"
publisher: "Brandwave"
---

# Merrell vs Naturalizer: Which is searched more?

Is Merrell or Naturalizer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Merrell and Naturalizer
- **Competitive set**: Women's boot brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Merrell Share of Search**: 1.1%
- **Naturalizer Share of Search**: 2.5%

## Is Merrell or Naturalizer more popular in search?

- In September 2026, Naturalizer had more branded searches than Merrell among women's boot brands worldwide. Naturalizer had about 90,500 branded searches, while Merrell had 40,500. Naturalizer made up 2.5% of all women's boot brand searches we track, and Merrell accounted for 1.1%.
- Naturalizer was ahead of Merrell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Merrell’s share of searches among women's boot brands worldwide moved from 0.66% to 1.1%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Naturalizer’s share of searches among women's boot brands worldwide moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 110K to 90.5K.

## How did search popularity change for women's boot brands worldwide in September 2026?

- Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
- Estimated monthly branded searches for Naturalizer worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

## Month by month

| Month | Merrell estimated searches | Merrell Share of Search | Merrell rank | Naturalizer estimated searches | Naturalizer Share of Search | Naturalizer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 0.66% | 10 | 110K | 2.7% | 7 |
| Nov 2025 | 22.2K | 0.42% | 10 | 110K | 2.1% | 7 |
| Dec 2025 | 22.2K | 0.49% | 10 | 90.5K | 2% | 8 |
| Jan 2026 | 33.1K | 0.89% | 10 | 74K | 2% | 8 |
| Feb 2026 | 33.1K | 1.1% | 10 | 74K | 2.5% | 7 |
| Mar 2026 | 33.1K | 0.99% | 10 | 90.5K | 2.7% | 7 |
| Apr 2026 | 40.5K | 1.2% | 10 | 90.5K | 2.8% | 7 |
| May 2026 | 49.5K | 1.5% | 10 | 90.5K | 2.8% | 7 |
| Jun 2026 | 40.5K | 1.3% | 9 | 74K | 2.4% | 6 |
| Jul 2026 | 49.5K | 1.7% | 9 | 74K | 2.5% | 7 |
| Aug 2026 | 49.5K | 1.3% | 10 | 90.5K | 2.4% | 7 |
| Sep 2026 | 40.5K | 1.1% | 10 | 90.5K | 2.5% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Merrell’s and Naturalizer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Merrell**: Measured on the search term “hiking boots merrell”.
- **Naturalizer**: Measured on the search term “naturalizer”.

- [Merrell profile](/demand/global-en/brands/merrell)
- [Naturalizer profile](/demand/global-en/brands/naturalizer)
- [All women's boot brands worldwide](/demand/global-en/categories/womens-boot-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Merrell or Naturalizer more popular in search?

In September 2026, Naturalizer had more branded searches than Merrell among women's boot brands worldwide. Naturalizer had about 90,500 branded searches, while Merrell had 40,500. Naturalizer made up 2.5% of all women's boot brand searches we track, and Merrell accounted for 1.1%.

## Cite this page

Brandwave. "Merrell vs Naturalizer: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/merrell-vs-naturalizer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/merrell-vs-naturalizer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.