---
title: "Meross vs TP-Link: Which is more popular by branded search?"
description: "Which is more popular in search, Meross or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Smart plug brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/meross-vs-tp-link"
publisher: "Brandwave"
---

# Meross vs TP-Link: Which is more popular by branded search?

Which is more popular in search, Meross or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Smart plug brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Meross and TP-Link
- **Competitive set**: Smart plug brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Meross Share of Search**: 0.56%
- **TP-Link Share of Search**: 61.5%

## Which is more popular in search, Meross or TP-Link?

- In August 2026, TP-Link had more branded searches than Meross among smart plug brands worldwide. TP-Link was estimated to have 2M branded searches compared to Meross’ 18.1K, and held a 61.5% Share of Search versus Meross’ 0.56%.
- TP-Link was ahead of Meross in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Meross’ estimated Share of Search among smart plug brands worldwide moved from 0.93% to 0.56%, and its estimated monthly branded searches moved from 33.1K to 18.1K.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among smart plug brands worldwide moved from 65.2% to 61.5%, and its estimated monthly branded searches moved from 2.3M to 2M.

## How did search popularity change for smart plug brands worldwide in August 2026?

- In August 2026, TP-Link lost estimated Share of Search among smart plug brands worldwide, from 64.4% to 61.5%.
- Estimated monthly branded searches for Meross worldwide fell 45.3% over 11 measured months, from 33.1K to 18.1K in August 2026.

## Month by month

| Month | Meross estimated searches | Meross Share of Search | Meross rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 0.93% | 5 | 2.3M | 65.2% | 1 |
| Nov 2025 | 40.5K | 1.1% | 4 | 2.3M | 60.9% | 1 |
| Dec 2025 | 33.1K | 0.91% | 5 | 2.3M | 63.2% | 1 |
| Jan 2026 | 33.1K | 0.93% | 5 | 2.3M | 64.8% | 1 |
| Feb 2026 | 22.2K | 0.75% | 5 | 1.9M | 64.5% | 1 |
| Mar 2026 | 22.2K | 0.7% | 5 | 2M | 62.7% | 1 |
| Apr 2026 | 22.2K | 0.73% | 5 | 2M | 64.4% | 1 |
| May 2026 | 22.2K | 0.71% | 5 | 2M | 62.8% | 1 |
| Jun 2026 | 18.1K | 0.58% | 5 | 2M | 62.9% | 1 |
| Jul 2026 | 18.1K | 0.59% | 5 | 2M | 64.4% | 1 |
| Aug 2026 | 18.1K | 0.56% | 5 | 2M | 61.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Meross’ and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Meross**: Measured on the search term “meross”.
- **TP-Link**: Measured on the search terms “router tp-link”, “tp link”, “tp link deco”, “tp link router”, “tp-link”, “tp-link com” and “tp-link wifi router”, summed into one figure.

- [Meross profile](/demand/global-en/brands/meross)
- [TP-Link profile](/demand/global-en/brands/tp-link)
- [All smart plug brands worldwide](/demand/global-en/categories/smart-plug-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Meross or TP-Link?

In August 2026, TP-Link had more branded searches than Meross among smart plug brands worldwide. TP-Link was estimated to have 2M branded searches compared to Meross’ 18.1K, and held a 61.5% Share of Search versus Meross’ 0.56%.

## Cite this page

Brandwave. "Meross vs TP-Link: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/meross-vs-tp-link

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/meross-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.