---
title: "Merlin Bird ID vs Picture Bird: Which is searched more?"
description: "Which is more popular in search, Merlin Bird ID or Picture Bird? Compare estimated monthly branded-search demand and Share of Search inside the Bird identification apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/merlin-bird-id-vs-picture-bird"
publisher: "Brandwave"
---

# Merlin Bird ID vs Picture Bird: Which is searched more?

Which is more popular in search, Merlin Bird ID or Picture Bird? Compare estimated monthly branded-search demand and Share of Search inside the Bird identification apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Merlin Bird ID and Picture Bird
- **Competitive set**: Bird identification apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Merlin Bird ID Share of Search**: 9%
- **Picture Bird Share of Search**: 12.3%

## Which is more popular in search, Merlin Bird ID or Picture Bird?

- In August 2026, Picture Bird had more branded searches than Merlin Bird ID among bird identification apps worldwide. Picture Bird was estimated to have 74K branded searches compared to Merlin Bird ID’s 54.2K, and held a 12.3% Share of Search versus Merlin Bird ID’s 9%.
- The lead changed hands 2 times in the 11 months ending August 2026: Merlin Bird ID took it in April 2026, Picture Bird took it in July 2026.
- Across the 11 months ending August 2026, Merlin Bird ID’s estimated Share of Search among bird identification apps worldwide moved from 6.5% to 9%, and its estimated monthly branded searches moved from 36.2K to 54.2K.
- Across the 11 months ending August 2026, Picture Bird’s estimated Share of Search among bird identification apps worldwide moved from 16.3% to 12.3%, and its estimated monthly branded searches moved from 90.5K to 74K.

## How did search popularity change for bird identification apps worldwide in August 2026?

- In August 2026, Merlin Bird ID lost estimated Share of Search among bird identification apps worldwide, from 14.2% to 9%.
- In August 2026, Picture Bird lost estimated Share of Search among bird identification apps worldwide, from 15.9% to 12.3%.

## Month by month

| Month | Merlin Bird ID estimated searches | Merlin Bird ID Share of Search | Merlin Bird ID rank | Picture Bird estimated searches | Picture Bird Share of Search | Picture Bird rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 36.2K | 6.5% | 4 | 90.5K | 16.3% | 3 |
| Nov 2025 | 29.6K | 5.6% | 4 | 74K | 13.9% | 3 |
| Dec 2025 | 29.6K | 6% | 4 | 74K | 15% | 3 |
| Jan 2026 | 36.2K | 6.6% | 4 | 74K | 13.5% | 3 |
| Feb 2026 | 44.4K | 8.7% | 4 | 74K | 14.5% | 3 |
| Mar 2026 | 66.2K | 10% | 4 | 74K | 11.1% | 3 |
| Apr 2026 | 99K | 14% | 3 | 74K | 10.5% | 4 |
| May 2026 | 148K | 18.1% | 3 | 74K | 9% | 4 |
| Jun 2026 | 121K | 17.7% | 3 | 74K | 10.8% | 4 |
| Jul 2026 | 81K | 14.2% | 4 | 90.5K | 15.9% | 3 |
| Aug 2026 | 54.2K | 9% | 4 | 74K | 12.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Merlin Bird ID’s and Picture Bird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Merlin Bird ID**: Measured on the search terms “merlin bird id” and “merlinbirdid”, summed into one figure.
- **Picture Bird**: Measured on the search term “picture bird”.

- [Merlin Bird ID profile](/demand/global-en/brands/merlin-bird-id)
- [Picture Bird profile](/demand/global-en/brands/picture-bird)
- [All bird identification apps worldwide](/demand/global-en/categories/bird-identification-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Merlin Bird ID or Picture Bird?

In August 2026, Picture Bird had more branded searches than Merlin Bird ID among bird identification apps worldwide. Picture Bird was estimated to have 74K branded searches compared to Merlin Bird ID’s 54.2K, and held a 12.3% Share of Search versus Merlin Bird ID’s 9%.

## Cite this page

Brandwave. "Merlin Bird ID vs Picture Bird: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/merlin-bird-id-vs-picture-bird

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/merlin-bird-id-vs-picture-bird. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.